JB
Web Design & Fractional CTO · 20,000+ evaluations
EdgeWater Boats
A Premium Digital Experience for a Premier Boat Manufacturer
Jeremy Buff · Web Design & CRM Integration · 2023 Launch, Ongoing
Scroll
The Client
EdgeWater Boats
Founded in 1992 in Edgewater, Florida, EdgeWater Boats has spent three decades perfecting their craft. Every hull is built using a single-piece infusion process with zero robotic assembly. Their boats are classified as unsinkable, backed by a 7-year warranty that's among the best in the industry.
They don't just build boats. They build confidence on the water. And they needed a digital presence that matched.
0+
Years of Craftsmanship
0
Distinct Boat Series
0+
Individual Models
0 yr
Industry-Best Warranty
The Challenge
A world-class boat deserved a world-class website.
Boat manufacturers face a unique sales reality. You can't buy a boat from the manufacturer's website. Every sale goes through an authorized dealer. That means the site has one critical job: capture qualified leads and route them to the right dealer at the right time.
Outdated Design
The site didn't reflect the premium quality of the boats themselves.
No Lead Tracking
Basic forms with no automated routing or CRM integration.
Disconnected Dealers
No structured pipeline from website interest to dealer follow-up.
Brand Gap
Six-figure boats being sold through a bargain-tier online experience.
They needed a full digital ecosystem: premium design, a boat configurator, Aimbase CRM integration, a dealer locator, brand storytelling, and full content independence for the marketing team.
ewboats.com
The Solution
Premium design for a premium brand
Dark Navy & Gold Palette
A bold, sophisticated color scheme that signals luxury and matches the six-figure price point of the boats.
Full-Bleed Photography
Large-format imagery that puts the boats center stage, from aerial shots to detail craftsmanship.
Fleet-First Navigation
Four series in the top nav (Outrider, Center Console, Crossover, Yacht) with model dropdowns for instant browsing.
Full CMS Independence
WordPress-powered CMS so the marketing team manages everything without calling a developer.
Build My Boat
From daydream to dealer quote in five steps
The configurator isn't just fun to use. It's a lead generation engine. Every submitted build goes directly into the Aimbase CRM, pre-loaded with the buyer's exact preferences.
1 Choose Series
Pick from four distinct series: Outrider, Center Console, Crossover, or Yacht.
2 Pick Model
Browse every model in the series, from the 230CC all the way up to the 370CC flagship.
3 Customize
Configure hull color, power options, electronics packages, and notable upgrades.
Submit Build
4 Submit Build
The complete configuration goes directly into Aimbase CRM with all buyer preferences.
Lead Captured
5 Lead Captured
The nearest qualified dealer follows up with a quote based on the exact configuration.
The CRM Engine
Aimbase by Rollick
An industry-specific CRM built for OEMs in the marine, RV, and powersports industries. It handles the exact problem boat manufacturers face: how to capture, qualify, and route leads to a distributed dealer network.
Website
Model pages, configurator, dealer locator
Lead Capture
Forms, builds, catalog downloads
Aimbase CRM
Qualification, scoring, nurture sequences
Dealer Routing
Geography-based assignment
Dealer Follow-Up
Personalized quote from exact configuration
Model-Level Tracking
Every lead includes which models they browsed, their build configuration, timeline to purchase, and trade-in status.
Automated Nurture
Email sequences keep prospects engaged while the dealer prepares their follow-up with full context on the buyer's interests.
Business Intelligence
Dashboards show EdgeWater which models and markets are generating the most interest, informing production and marketing decisions.
Dealer Network
Find a Dealer
For a manufacturer whose entire revenue flows through dealers, the locator page is arguably the most important on the whole site. It includes zip code search, Google Maps integration, and dealer detail pages for every authorized location.
Nationwide
Dealer network coverage
Zip Code
Proximity search
ewboats.com/find-a-dealer
Behind the Boat
"For buyers spending six figures, knowing their boat was hand-built with a single-piece hull matters. The content reinforces the purchase decision."
The "Behind the Boat" section tells EdgeWater's story visually, with full-screen photography and scrolling narrative sections that emphasize the craftsmanship details setting them apart: three decades of hand-building, single-piece infusion hulls, and an unsinkable classification that isn't just marketing.
The Results
What I delivered
0
Boat series showcased with dedicated model pages
0+
Individual model pages with specs and galleries
100%
Automated lead routing through Aimbase CRM
Full
CMS independence for the marketing team
Brand Transformation
From an outdated site to a premium digital experience matching the boats themselves.
Higher-Quality Leads
Configuration-specific leads from the Build My Boat tool convert at a higher rate than generic inquiries.
Dealer Network Support
Accurate locator tools and structured lead data making dealer follow-up more effective.
SEO Foundation
Optimized model pages, series landing pages, and brand content targeting marine search terms.
Key Takeaway
For manufacturers who sell through dealer networks, your website isn't your store. It's your top-of-funnel lead engine.
Every page, every feature, and every integration should be designed to capture qualified interest and deliver it to your dealers with enough context to make the follow-up feel personal.
Marine Industry Web Design WordPress CRM Integration Aimbase Rollick Lead Generation Boat Configurator Dealer Network Brand Strategy
More case studies
JB
Web Design · 6,000+ signups/mo
Jeremiah's Italian Ice: From Flash to a Full Digital Platform
JB
AI Integration · 60% process automation
AI Workflow Automation for Regional Insurance Agency
Got a project in mind?
I build digital platforms for manufacturers and brands that need more than a basic website. Tell me what you're working on.
No pressure, no pitch deck. Just an honest conversation about your goals.