Automotive SEO and web design, so buyers find your lot before the one down the road.
When someone's shopping for a car or needs a repair, they call whoever answers first. I build the website, the marketing and the AI that get dealers and repair shops in Orlando, Tampa and Sarasota found, called and booked, while your team stays on the lot.
Your lot is stocked and your bays are open. Is your phone ringing?
Dealers and shops win on price, selection, and reputation. But getting found and winning the call is where most hit a wall. Local search, lead capture, marketing, and your website are the gaps quietly costing you sales.
Missed Calls, Lost Sales
When someone's ready to buy a car or book a repair, they call the first place that picks up. Miss that call, or take an hour to call back, and that sale rolls down the street to the next dealer. Every time.
Invisible When They Search
When someone Googles "used cars near me" or "auto repair near me," they call whoever shows up first. If you're stuck on page two, you don't exist. Local search is the difference between a busy lot and a quiet phone.
Ad Money Down the Drain
You're boosting posts and running Google ads, but you can't tell what's working, what's wasted, or which leads came from where. Marketing without tracking is just guessing with your wallet open.
A Website That Just Sits There
Most dealer and shop websites are slow, clumsy on a phone, and impossible to book from. Meanwhile, nearly every buyer researches online before they ever call. Your website is either winning that sale or losing it.
You sell and service. I handle everything else.
AI Integration & Strategy
A store loses money in two places all day. The service line nobody can get to, and the internet lead that sits while the salesman is with a customer. So I build the thing that covers both. It answers, takes the vehicle and the concern, and books against real shop capacity. It replies to inventory questions in the minutes that matter, instead of the next morning. More on how AI agents cover the service line and internet leads.
Service line answered
No more hold-and-hang-up
Books real shop capacity
Not a callback promise
Internet leads worked fast
Minutes, not next morning
Recall and declined work
Follow-up nobody has time for
Bilingual when you need it
Without a second hire
Feeds your CRM
Where the team already lives
Fractional CTO
Dealers get sold more software than almost anyone. The DMS. The CRM. A lead tool. A chat widget. A reputation platform. Each with its own rep and its own invoice, and nobody inside the store with time to work out which earns its keep. I do that, get the pieces exchanging data, and give you a straight answer before the next renewal lands. See how fractional CTO works without adding a director of IT.
Which vendors earn it
And which are dead weight
Systems that exchange data
Site, CRM, and DMS aligned
Straight renewal advice
Before you sign again
Attribution you trust
Spend to sold unit, not clicks
One tech contact
Instead of six reps
Senior help, part-time
No six-figure hire
Web Design & Custom Software
Your site will not beat the big marketplaces at inventory search, and it doesn't need to. It needs to win everything they can't. Your service department. Your reputation. Your town. The reason to buy here rather than an hour up the road. That means fast service scheduling, real pages for the work you do, and inventory that loads properly on a phone. See what goes into web design and custom software for dealers and shops.
Service scheduling that works
Under a minute, on a phone
Pages for the work you do
Not one generic service page
Inventory that loads
Fast, even on a bad signal
Built to own your town
Where you can win
Trade and finance tools
Answers before they visit
Custom tools when needed
Portals, estimators, lookups
You're renting your own customers.
Most independent stores get found on somebody else's platform, pay for the privilege, and never own the relationship. That's a fine way to buy volume and a terrible way to build a business you control.
The listing sites own the search
Search a specific year and model and the marketplaces outrank you, because that is their entire business. You will not beat them at inventory search and you should not try.
Your service department
They have nothing to sell there
Your reputation
Reviews they cannot resell
Your town
Local intent, local result
Why you, not them
The store twenty minutes away
Everything they can't touch is the ground worth owning.
Service is the part nobody rents
Nobody shops for a brake job on a marketplace. They search locally, read reviews, and call whoever looks credible and picks up.
Steady
It does not follow the sales cycle
High margin
The half that pays the bills
Winnable in search
Almost nobody competes properly
Locally decided
Same county, same day
Which makes it the most undervalued page on most dealer and shop websites.
The lead dies in the handoff
An inquiry arrives, gets forwarded to a salesman who is with a customer, and goes cold. That's a routing problem, not a people problem.
Captured
Before it reaches anyone's inbox
Routed
To whoever is actually free
Answered
In seconds, not at close of day
Followed up
Without anyone remembering to
Fix the routing and you recover deals you already paid to generate.
The month after the phone stops ringing out.
Get found, answer fast, and follow up without lifting a finger. On the lot, day to day:
Lead Capture
AI answers sales and service calls around the clock
To First Response
New leads get a reply before they call the next lot
You Cover
Local pages built to rank where you sell and service
On Autopilot
Review requests sent after every sale and repair
The service drive pays the bills when the lot goes quiet.
Four things to ask anyone.
Worth settling before we talk. Ask them of anyone you're considering, me included.
I don't use templates.
Designed from scratch, coded by hand. Every decision has a reason behind it. That part is non-negotiable.
I don't outsource.
The work happens here, at my desk. That's a limit as much as a promise, and it's why I turn down more than I take on.
You'll always get me.
Not an account manager. Not a different one next quarter. I build it, and I'm the one who picks up two years later.
You own all of it.
Domain, code, ad accounts, analytics. In your name from day one, and it stays that way if you ever leave.
How I work with dealers and repair shops.
No sense wasting a discovery call on this. The work I'm built for, and the work I'd point you elsewhere for.
Where I do my best work
Your phones. Service and sales calls come in all day, and whoever answers first books the appointment. Right now some of them ring out or sit in a voicemail nobody clears.
Your traffic. Shoppers find your inventory on the big listing sites and never learn your name.
Your marketing. You're spending on ads and mailers without knowing which spend produced a sold unit or a booked repair order.
Your website. It looks fine and produces almost nothing.
Your systems. The same customer gets keyed in three times because none of your tools talk to each other.
Where I'm the wrong call
Your DMS. You need CDK, Reynolds, or Dealertrack administered and supported. I build around those and feed them, I don't run them.
Your equipment. You need someone on site, or a tech when a workstation in the service drive dies.
Your scope. You just need a cheap one-page site. A template will do it for less.
Your budget. You want the lowest bid. That's a legitimate way to buy, it just isn't how I work.
Your timeline. You want it done without anyone at the store being pulled into it.
Dealers and shop owners ask me these.
How much does a dealership or repair shop website cost?
Can I outrank Cars.com or CarGurus?
Do you work with our DMS or CRM?
Can AI answer service calls without annoying customers?
How do we get more service appointments booked online?
Our store isn't in Central Florida. Is that a problem?
Who do you work best with?
Brands and businesses I've built for
Work in a neighboring field? I also help boat dealers and home service businesses, and the problems overlap more than you would think.
You've got the cars. Let's bring the buyers.
Tell me what happens to a service call at 5:15. Dealers and repair shops around Orlando, Tampa and Sarasota.
An honest conversation about your goals, and a straight answer either way.