Web design and AI for auto dealers: turn browsers into buyers, and calls into booked appointments.
When someone's shopping for a car or needs a repair, they call whoever answers first and hire whoever shows up in search. I build the website, the marketing, and the AI that get dealers and repair shops in Orlando and Tampa found, called, and booked, so no lead slips away while your team's busy on the lot.
Your lot is stocked and your bays are open. Is your phone ringing?
Dealers and shops win on price, selection, and reputation. But getting found and winning the call is where most hit a wall. Local search, lead capture, marketing, and your website are the gaps quietly costing you sales.
Missed Calls, Lost Sales
When someone's ready to buy a car or book a repair, they call the first place that picks up. Miss that call, or take an hour to call back, and that sale rolls down the street to the next dealer. Every time.
Invisible When They Search
When someone Googles "used cars near me" or "auto repair near me," they call whoever shows up first. If you're stuck on page two, you don't exist. Local search is the difference between a busy lot and a quiet phone.
Ad Money Down the Drain
You're boosting posts and running Google ads, but you can't tell what's working, what's wasted, or which leads actually came from where. Marketing without tracking is just guessing with your wallet open.
A Website That Just Sits There
Most dealer and shop websites are slow, clumsy on a phone, and impossible to book from. Meanwhile, nearly every buyer researches online before they ever call. Your website is either winning that sale or losing it.
I build the tech. You move the cars.
AI Integration & Strategy
A store loses money in two places all day: the service line nobody can get to, and the internet lead that sits while the salesperson is with a customer. AI covers both. It answers, takes the vehicle and the concern, books against real shop capacity, and replies to inventory questions in the minutes that actually matter instead of the next morning. More on how AI agents cover the service line and internet leads.
Service line answered
No more hold-and-hang-up
Books real shop capacity
Not a callback promise
Internet leads worked fast
Minutes, not next morning
Recall and declined work
Follow-up nobody has time for
Bilingual when you need it
Without a second hire
Feeds your CRM
Where the team already lives
Fractional CTO
Dealers get sold more software than almost anyone: the DMS, the CRM, a lead tool, a chat widget, a reputation platform, each with its own rep and its own invoice. Nobody inside the store has time to work out which of it earns its keep. I do that, get the pieces exchanging data, and give you a straight answer before the next renewal lands. Here's how fractional CTO works without adding a director of IT.
Which vendors earn it
And which are dead weight
Systems that exchange data
Site, CRM, and DMS aligned
Straight renewal advice
Before you sign again
Attribution you trust
Spend to sold unit, not clicks
One tech contact
Instead of six reps
Senior help, part-time
No six-figure hire
Web Design & Custom Software
Your site will not beat the big marketplaces at inventory search, and it does not need to. It needs to win everything they cannot: your service department, your reputation, your town, and the reason to buy here rather than an hour up the road. That means fast service scheduling, real pages for the work you do, and inventory that loads properly on a phone. See what goes into web design and custom software for dealers and shops.
Service scheduling that works
Under a minute, on a phone
Pages for the work you do
Not one generic service page
Inventory that loads
Fast, even on a bad signal
Built to own your town
Where you can actually win
Trade and finance tools
Answers before they visit
Custom tools when needed
Portals, estimators, lookups
You're renting your own customers.
Most independent stores get found on somebody else's platform, pay for the privilege, and never own the relationship. That's a fine way to buy volume and a terrible way to build a business you control.
The listing sites own the search
When a shopper searches for a specific year and model, the big marketplaces almost always outrank you, because that is their entire business. You will not beat them at inventory search and you should not try. What you can own is everything they can't: your service department, your reputation, your town, and the specific reasons somebody should buy from you instead of the store twenty minutes away.
Service is the part nobody rents
Nobody shops for a brake job on a marketplace. They search locally, read reviews, and call whoever looks credible and answers. Service is steady, high-margin, and completely winnable in search, which makes it the most undervalued page on most dealer and shop websites.
The lead dies in the handoff
An inquiry arrives, gets forwarded to a salesperson who is with a customer, and goes cold. That isn't a people problem, it's a routing problem. Capture, route, and follow up automatically and you recover deals you already paid to generate.
What it looks like when your tech finally sells for you.
Get found, answer fast, and follow up without lifting a finger. Here's what that means on the lot day to day.
Lead Capture
AI answers sales and service calls around the clock
To First Response
New leads get a reply before they call the next lot
You Cover
Local pages built to rank where you sell and service
On Autopilot
Review requests sent after every sale and repair
Am I the right person for your store?
No sense wasting a discovery call on this. Here's the work I'm built for, and the work I'd point you elsewhere for.
Where I do my best work
Your phones. Service and sales calls come in all day, and whoever answers first books the appointment. Right now some of them ring out or sit in a voicemail nobody clears.
Your traffic. Shoppers find your inventory on the big listing sites and never learn your name.
Your marketing. You're spending on ads and mailers without knowing which spend produced a sold unit or a booked repair order.
Your website. It looks fine and produces almost nothing.
Your systems. The same customer gets keyed in three times because none of your tools talk to each other.
Where I'm the wrong call
Your DMS. You need CDK, Reynolds, or Dealertrack administered and supported. I build around those and feed them, I don't run them.
Your equipment. You need someone on site, or a tech when a workstation in the service drive dies.
Your scope. You just need a cheap one-page site. A template will do it for less.
Your budget. You want the lowest bid. That's a legitimate way to buy, it just isn't how I work.
Your timeline. You want it done without anyone at the store being pulled into it.
Questions dealers and shop owners actually ask.
How much does a dealership or repair shop website cost?
Can I actually outrank Cars.com or CarGurus?
Do you work with our DMS or CRM?
Can AI answer service calls without annoying customers?
How do we get more service appointments booked online?
Our store isn't in Central Florida. Is that a problem?
Who do you work best with?
Brands and businesses I've built for
Work in a neighbouring field? I also help boat dealers and home service businesses, and the problems overlap more than you would think.
You've got the cars. Let's bring the buyers.
Whether you're in Orlando, Tampa, or somewhere in between, I help dealers and repair shops get found, get called, and book more sales and service. No tech headaches required.
No pressure, no pitch deck. Just an honest conversation about your goals.