Sell more cars. Fix more vehicles. Stop fighting your software.
Your DMS is clunky, your CRM is half-adopted, and your service department is still printing multi-point inspections on carbon paper. I help dealerships and repair shops across Orlando and Tampa get their technology stack right so your team can focus on moving metal and turning wrenches.
You got into the car business to sell and service vehicles. Not to manage IT.
But between your DMS, CRM, inventory tools, and service platforms, your team spends more time on workarounds than actual work. These are the problems I fix for dealerships and shops across Central Florida.
Your DMS Is Running Your Business (Badly)
You're paying a fortune for a dealer management system that was designed in 2005 and hasn't gotten much better since. It's slow, the reporting is useless, and your team has built workarounds on top of workarounds just to get through the day.
Leads Are Slipping Through the Cracks
Internet leads come in from a dozen sources. Phone calls don't get logged. Your CRM is half-empty because your sales team finds it easier to use sticky notes. You know you're losing deals, but you can't see where.
Service Department Is Flying Blind
Your service advisors are writing estimates on paper, your technicians don't have digital inspection tools, and customers get a phone call instead of a text with photos. You're leaving money on the table on every RO because your service workflow is stuck in the past.
Inventory Costs Are Out of Control
Units are sitting on the lot too long, reconditioning takes forever, and you don't have real-time visibility into what's in stock, what's in transit, and what's costing you in floor plan interest every day it doesn't sell.
I fix the tech. You move the cars.
AI Integration & Automation
Your BDC shouldn't be hand-dialing every internet lead, and your service advisors shouldn't be writing the same follow-up texts a hundred times a day. I set up AI-powered lead response, automated service reminders, and smart inventory pricing tools that keep your team selling instead of doing data entry.
- AI-powered lead response & appointment setting
- Automated service reminders & recall notifications
- Smart inventory pricing & market-based adjustments
- Digital vehicle inspection with photo & video
- Automated customer follow-up across sales & service
- AI receptionist for after-hours lead capture
Fractional CTO
CDK, DealerTrack, Reynolds & Reynolds, Tekmetric, Shop-Ware. The vendor landscape is overwhelming, and every rep tells you their system does everything. I cut through the noise. I evaluate your current stack, identify what's actually costing you money, and build a technology roadmap that makes sense for your operation.
- DMS evaluation, selection & migration planning
- CRM implementation & sales process integration
- Service department technology stack optimization
- Cybersecurity & customer data protection strategy
- F&I software integration & compliance workflows
- Vendor negotiation & contract review for tech platforms
Web Design & Development
Template dealer websites all look the same and perform the same: poorly. I build custom sites that showcase your inventory, integrate with your DMS in real time, and actually convert visitors into leads. For repair shops, I build sites with online appointment booking and the local SEO muscle to show up when someone searches "auto repair near me" in Orlando or Tampa.
- Real-time inventory feeds with VDP optimization
- Online service scheduling & appointment booking
- Trade-in value tools & credit application integration
- Google Business Profile optimization for local search
- Mobile-first design for on-the-lot & on-the-go browsing
- Review generation & reputation management integration
What the right technology actually does for a dealership.
These are the kinds of results auto businesses see when they stop settling for clunky systems and invest in technology that fits how they actually operate.
Increase in Lead Response
With AI-powered instant follow-up
Higher Average RO
Through digital vehicle inspections
Faster Inventory Turn
Using market-based pricing tools
More Online Appointments
With modern scheduling & local SEO
Your dealership deserves technology that keeps up with the pace of your business.
I work with auto dealerships and repair shops across Orlando and Tampa to fix broken tech stacks, automate the stuff your team hates doing, and build systems that actually help you sell and service more vehicles. Let's figure out where to start.
No pressure, no pitch deck. Just an honest conversation about your goals.