Dental marketing and website design that books new patients, without chasing every phone call.
When someone needs a dentist, they call whoever answers first. I build the website, the local SEO and the AI front desk that get dental practices in Orlando, Tampa and Sarasota found, and get the patients who call onto the schedule.
Your chairs are ready. But are new patients finding you?
Great dentistry fills a schedule through word of mouth. But getting found online and booking the patients who call is where most practices hit a wall. Local search, lead capture, marketing, and your website are the gaps quietly costing you new patients.
Missed Calls, Empty Chairs
When someone needs a dentist, they call the first office that picks up. If your front desk is with a patient and that call goes to voicemail, the new patient books the practice down the street instead. Every time.
Invisible When They Search
When someone Googles "dentist near me," they call whoever shows up first. If you're sitting on page two, you don't exist. Ranking in local search is the difference between a full schedule and a phone that doesn't ring.
Empty Slots and No-Shows
Cancellations leave holes in the day, recall patients slip through the cracks, and no-shows keep eating into production. Filling those gaps by hand is a full-time job your front desk doesn't have time for.
A Website That Turns Patients Away
Most dental websites look dated, load slowly, and give a new patient no easy way to book. If they can't schedule from their phone in a few taps, they move on to a practice that lets them. Your website is either winning patients or losing them.
I build the tech. You care for the patients.
AI Integration & Strategy
The front desk can't answer the phone and seat a patient at the same time. The call that goes to voicemail books somewhere else. So I build the thing that covers the overflow. It answers, takes the name and the problem, offers real openings, and confirms by text. It also does the unglamorous work nobody gets to, like filling a cancellation and asking every patient for a review. More on how AI agents cover the front desk without replacing it.
Overflow calls answered
While the desk is chairside
Books real openings
Against your actual schedule
Fills cancellations
The hole nobody has time for
Recall that runs itself
Six-month reminders, automatic
Review requests, every visit
Recency matters more than volume
Hands off anything clinical
A person takes those
Fractional CTO
Dental gets sold a lot of software, and most of it arrives without anyone asking whether it fits. A practice management system. A separate booking tool. A texting platform. A marketing dashboard. Each one holding a piece of the same patient. I work out what's worth keeping, connect what's left, and tell you when something is a solution looking for a problem. That's how fractional CTO works for a practice that doesn't want an IT department.
What's worth keeping
And what to cut loose
Systems connected
Site, booking, and PMS aligned
Cost per new patient
Not impressions and clicks
Built to HIPAA requirements
Policy stays yours
Vendor contracts reviewed
Before the auto-renewal
Senior help, part-time
No full-time salary
Web Design & Custom Software
Somebody with a cracked molar is scanning, not reading. Your site has about three minutes to prove you handle their problem, that other people trust you, and that booking beats calling around. That means real procedure pages instead of a services list. Reviews where they can actually see them. And booking that works at nine at night. See what goes into web design and custom software for practices.
Real procedure pages
Not a list of service names
Booking at 9pm
When people decide
Reviews where they look
Recent, and easy to find
Costs addressed honestly
The question everyone has
Built for local search
Your neighborhood, not the DSO's
Custom tools when needed
Intake forms, portals, estimators
A new patient decides in about three minutes.
Somebody with a cracked molar is not researching you carefully. They are scanning, comparing, and calling, and the whole thing is over faster than most practices realize.
They find you, or they find the DSO
Corporate groups spend real money on search and they are patient about it. You will not outspend them. You can out-specify them.
The procedure, named
Not a list of service names
The neighborhood
Where they actually searched
What the visit involves
Before they have to ask
What it costs
The question everybody has
A page like that beats a generic corporate one for the searches that matter, because it is obviously written by the people doing the work.
The reviews do the convincing
By the time somebody reaches your site they have usually read about you elsewhere. A steady flow of recent reviews matters more than the total.
Recency over volume
Six last month beats sixty from 2019
Asked every visit
Not when somebody remembers
Sent automatically
Right after the appointment
Answered, all of them
Including the bad one
The only reliable way to get them is to ask every patient automatically. Nobody at the front desk has time to do it by hand.
Booking has to be easier than calling
If your only path is a phone number during business hours, you lose everyone who decided at nine at night.
Real availability
Not a request form
From a phone
Where the decision happens
At 9pm
When the desk is closed
Answered when it isn't
Something picks up the overflow
This is usually the fastest measurable win in a practice.
A schedule that fills itself.
Get found, answer fast, and keep the schedule full without lifting a finger. The day-to-day version:
New-Patient Capture
AI answers calls and forms while you're chairside
To First Response
Callers hear back before they try the next office
You Serve
Local pages built to rank where patients search
On Autopilot
Review requests sent automatically after every visit
Somebody with a cracked molar isn't reading your About page.
Four things to ask anyone.
Worth settling before we talk. Ask them of anyone you're considering, me included.
I don't use templates.
Designed from scratch, coded by hand. Every decision has a reason behind it. That part is non-negotiable.
I don't outsource.
The work happens here, at my desk. That's a limit as much as a promise, and it's why I turn down more than I take on.
You'll always get me.
Not an account manager. Not a different one next quarter. I build it, and I'm the one who picks up two years later.
You own all of it.
Domain, code, ad accounts, analytics. In your name from day one, and it stays that way if you ever leave.
How I work with dental practices.
I'd rather be straight with you up front. Where I help practices most, and where somebody else is the better call.
Where I do my best work
Your front desk. New patient calls come in while your team is with someone in the chair, and the ones that go to voicemail usually book somewhere else.
Your ranking. The corporate groups and DSOs are above you for the searches that bring in new patients.
Your schedule. Cancellations and no-shows leave holes nobody has time to fill.
Your marketing. You're paying for ads without knowing which ones produced a booked new patient rather than a click.
Your website. It looks fine and produces almost nothing.
Where I'm the wrong call
Your practice software. You need Dentrix, Eaglesoft, or Open Dental administered and supported. I build around those and feed them, I don't run them.
Your compliance. You need someone to own HIPAA policy, training, and audits for the practice. I build to those requirements, I don't act as your compliance officer.
Your equipment. You need someone on site, or a tech when an operatory computer or a sensor stops working.
Your budget. The decision comes down to cost. I'd rather lose it there than talk you into something.
Your timeline. It needs to launch immediately, with no time from you or the office.
Common questions from practice owners.
How much does a dental website cost?
Is any of this HIPAA compliant?
Do you work with Dentrix, Eaglesoft, or Open Dental?
Can AI answer the phone without upsetting patients?
How do we compete with the corporate groups showing up above us?
Our practice is out of state. Does that change anything?
Who do you work best with?
Brands and businesses I've built for
Work in a neighboring field? I also help medical practices and med spas, and the problems overlap more than you would think.
Let's get the schedule full.
Tell me where the calls are going and I'll tell you what it's costing. Practices around Orlando, Tampa and Sarasota.
An honest conversation about your goals, and a straight answer either way.