Healthcare website design and automation, so staff spend less time on screens and more on patients.
Between charting, insurance paperwork, intake forms, and a front desk that never stops ringing, your team barely has time to practice medicine. I help small practices across Orlando and Tampa get found, fill the schedule, and take the busywork off the front desk with a HIPAA-minded website, patient-acquisition marketing, and AI that handles intake and scheduling.
You got into medicine to help people. Not to fight paperwork.
But here you are. Your best people are buried in admin, your systems don't talk to each other, and every new regulation adds another layer of complexity. These are the problems I solve.
HIPAA Keeps You Stuck
Every new tool has to pass a compliance gauntlet. So most practices just avoid new technology altogether. You know there are better ways to run things, but the risk of getting it wrong feels too high.
No-Shows Are Killing Revenue
When 20-30% of patients don't show up, that's not a scheduling problem. It's a revenue problem. Your staff is making reminder calls that don't get answered, and empty slots are costing you thousands every month.
Patient Data Is Everywhere
Charts in the EHR, faxes on the machine, intake forms in a folder, lab results in an email. Your providers spend half their day hunting for information instead of using it.
Paperwork Is Burning Out Your Staff
Insurance verification, prior auths, coding, billing, intake forms. Your front desk is buried. Your clinical team is typing more than they're treating. And good people are quitting because of it.
I bring the tech strategy. You focus on patient care.
AI Integration & Strategy
Almost everything crushing a front desk is administrative, which makes it exactly the right place for automation and exactly the wrong place for anything clinical. AI can absorb the overflow calls, offer real appointment slots, send reminders people actually read, collect intake paperwork before the visit, and handle records and refill requests. Triage and anything shaping care stays with your clinicians, by design. More on how AI agents take administrative load off the front desk.
Overflow calls answered
Instead of a hold queue
Real slots offered
Not a promise to ring back
Intake before the visit
Paperwork done at home
Reminders that land
Fewer empty chairs
Records and refills
Routine requests, routed
Never triages
Clinical hands off to a person
Fractional CTO
Independent practices end up with an EHR chosen years ago, a patient portal nobody likes, a scheduling tool bolted on afterwards, and a website from a vendor who has since disappeared. Each holds part of the patient and none of them agree. I work out what's worth keeping, connect what remains, and give you an opinion on the next pitch from someone who isn't selling it. Here's how fractional CTO works for a practice without an IT director.
What's worth keeping
And what to retire
Systems connected
Site, scheduling, and EHR
Built to HIPAA requirements
Policy stays with you
Cost per new patient
Not impressions
Vendor pitches assessed
By someone not selling
Senior help, part-time
No executive hire
Web Design & Custom Software
Patients are not comparing your credentials to the hospital's. They're working out whether you treat their problem, whether you take their insurance, and how soon they can be seen. A site that answers those three things quickly, loads fast, and works properly with a screen reader will out-convert a handsome one that buries them. See what goes into web design and custom software for practices.
Condition pages, not lists
How you treat it, specifically
Insurance answered upfront
The first real question
Scheduling that works
Under a minute, on a phone
Genuinely accessible
Screen readers included
Built for local search
Your area, not the region
Custom tools when needed
Intake, portals, calculators
The bottleneck is almost never clinical.
In most independent practices the constraint is not capacity to treat people. It's everything that has to happen before and after the appointment, and that work sits on a front desk that is already at its limit.
The phone is the whole funnel
For most practices the phone is still the only real way in, which makes the front desk the single point of failure for new patients, scheduling, refills, and results. When it's saturated, the patient who cannot get through does not leave a voicemail. They call the next practice on the list, and you never learn they existed.
Empty slots cost more than marketing
A no-show or a late cancellation is revenue that cannot be recovered, and the hour is gone whether or not anyone fills it. Reminders that actually reach people, easy rescheduling, and a waitlist that fills gaps automatically usually return more than an equivalent spend on new patient acquisition, because you already paid to acquire the people cancelling.
Where I stop, deliberately
Everything above is administrative. None of it touches clinical judgement, and that boundary is drawn on purpose rather than out of caution. Automation belongs on scheduling, reminders, forms, and follow-up. Triage and anything shaping care stays with clinicians, and I build systems that hand off rather than guess.
What it looks like when the tech finally works for you.
Get found, fill the schedule, and take the busywork off your front desk. Here's what that looks like day to day.
Booking & Intake
Patients schedule and check in any hour
No-Shows
Automatic reminders across text and email
You List
Profile pages built to rank in local search
Not Rented
Custom tools instead of another subscription
Am I the right person for your practice?
I'd rather tell you now than three calls in. Here's where I do my best work, and where you're better off calling someone else.
Where I do my best work
Your phones. The front desk is buried, hold times are long, and patients who give up rarely call back a second time.
Your admin load. Staff spend their day on scheduling, reminders, forms, and records requests instead of patients.
Your ranking. Hospital systems and directories sit above you for the conditions you actually treat.
Your no-shows. Empty slots cost you more than marketing does, and nobody has time to work a waitlist.
Your website. It looks clinical and produces almost nothing.
Where I'm the wrong call
Your EHR. You need Epic, athenahealth, eClinicalWorks, or NextGen administered and supported. I build around those and feed them, I don't run them.
Your compliance. You need someone to own HIPAA policy, training, risk assessments, and audits. I build to those requirements, I don't act as your compliance officer.
Your clinical decisions. You want AI involved in triage, diagnosis, or anything that shapes care. I won't build that, and you shouldn't want me to.
Your equipment. You need someone on site, or a tech when an exam room workstation fails.
Your timeline. It has to launch immediately with no time from anyone at the practice.
Questions practice administrators actually ask.
How much does a healthcare practice website cost?
Is this HIPAA compliant?
Do you work with our EHR?
Will AI be making any clinical decisions?
How do we compete with the hospital systems outranking us?
We're not anywhere near Florida. Does that matter?
Who do you work best with?
Brands and businesses I've built for
Work in a neighbouring field? I also help dental practices and senior care and home health, and the problems overlap more than you would think.
Your practice deserves better technology.
I work with small practices across Orlando and Tampa to fill the schedule, take busywork off the front desk, and build a site patients trust. Let's figure out where to start.
No pressure, no pitch deck. Just an honest conversation about your goals.