Web design and AI for home services. Stop losing jobs to the company that answers the phone first.
In home services, every missed call is a lost job. Every competitor who ranks above you is a customer you never hear from. I help HVAC, plumbing, roofing, and electrical companies get found in local search, capture every lead, and turn a website that just sits there into one that books jobs. I work with crews all over, though a fair number of them are running trucks around Orlando and Tampa.
Your crew is ready to roll. Is the work coming in?
Home service companies are built on skill, hustle, and reputation. But the way you get found and win the job is where most hit a wall. Local search, lead capture, marketing, and your website are the gaps that quietly cost you work.
Missed Calls = Lost Jobs
When a homeowner's AC dies in July or a pipe bursts at 6am, they call the first company that answers. If you miss that call, or take 30 minutes to call back, that job goes to someone else. Every time.
Invisible When They Search
When someone Googles "AC repair near me" at 2am, they call whoever shows up first. If you're sitting on page two, you don't exist. Ranking in local search is the difference between a full schedule and a phone that doesn't ring.
Ad Money Down the Drain
You're boosting Facebook posts and running Google ads, but you can't tell what's working, what's wasted, or which calls actually came from where. Marketing without tracking is just guessing with your wallet open.
Poor Online Presence
Most home service websites look like they were built in 2012: slow, not mobile-friendly, and impossible to book from. Meanwhile, 97% of homeowners search online before hiring a contractor. Your website is either winning jobs or losing them.
From the first call to the five-star review. Technology that runs your operation.
AI Integration & Strategy
In home services the job is usually won in the first two minutes. AI can pick up when your crew is on a roof and your office manager is on the other line, get the address and the problem, put the call on the board, and text the homeowner a confirmation before your competitor's voicemail even beeps. It also chases the quotes that went quiet, which is work nobody has time to do by hand. More on how AI agents answer after hours and book the work.
Answers at 6am
When the pipe actually bursts
Text-back in seconds
Before they dial the next guy
Books against real slots
Not a callback promise
Chases cold quotes
Work you already estimated
Review requests, automatic
After the truck pulls away
One system, not five
Fewer subscriptions to cancel
Fractional CTO
Most contractors get sold field software by a rep, a website by somebody else, and ads by a third company, and none of them talk. You end up paying three bills for tools that each know a piece of the customer. I sort out what's actually worth keeping, get the pieces talking, and stay reachable when a vendor starts making promises that sound too good. Here's how fractional CTO works when you don't want a full-time tech person.
Which tools to keep
And which to cancel
Everything talking
Site, ads, and dispatch in sync
A second opinion
Before you sign anything
Numbers you believe
Cost per booked job, not clicks
Contracts reviewed
So you stop overpaying
Reachable when it matters
No salary, no benefits
Web Design & Custom Software
A homeowner on a cracked phone screen at 11pm does not want your company history. They want to know you cover their town, you handle their problem, and how fast you can get there. That means click-to-call above everything, a real page for every city you serve, and photos of your own work instead of stock trucks. See what goes into web design and custom software for contractors.
Click-to-call first
Thumb-reachable on every screen
A page per town
Not a list of names in the footer
Loads on truck signal
Fast on a bad connection
Your work, your photos
Before and after beats stock
Emergency paths
For the 2am searches
Custom tools when needed
Estimators, portals, schedulers
A job leaks in three places.
Almost every job you lose goes out through one of three gaps, and none of them is your crew's fault. Working out which one is costing you the most is where I'd start.
Before the phone rings
A homeowner with a dead AC types "ac repair near me" and calls one of the first few results. If you're below that, the job was decided before you knew it existed. This is ranking, your Google Business Profile, and having a real page for every town you cover instead of a footer full of city names.
In the first five minutes
Whoever answers first usually wins. Not the cheapest, not the best reviewed, the one who picks up. If a call goes to voicemail at 6am, or a form sits until your office manager gets in, that job has already gone to the next company on the list. This is where call answering and instant text-back pay for themselves.
After the quote goes out
Most quotes never get a yes or a no. They just go quiet, and nobody has time to chase them. A follow-up sequence that runs on its own wins back work you already did the estimating for, which is the cheapest revenue in the business.
What it looks like when the tech finally works for you.
Get found, answer fast, and follow up without lifting a finger. Here's what that actually means day to day.
Lead Capture
AI answers calls and messages while you're on a job
To First Response
New leads get a reply before they call the next guy
You Serve
Service-area pages built to rank where you work
On Autopilot
Review requests sent automatically after every job
Am I the right person for your company?
Better you find out now than three calls in. Here's the honest version of what I'm good for, and what I'm not.
Where I do my best work
Your phones. Calls come in while the crew is on a roof, and whoever answers first gets the job. Right now some of those are going to voicemail.
Your ranking. You're on page two for towns you actually serve, so homeowners never see you.
Your marketing. You're paying for ads and boosted posts without knowing which calls came from where.
Your software. You're paying for a stack of tools that don't talk to each other, or running it on paper and memory.
Your growth. You want to add trucks without adding office staff just to keep up with the phone.
Where I'm the wrong call
Your field software. You need ServiceTitan, Housecall Pro, or Jobber administered and supported. I build around those, I don't run them.
Your equipment. You need someone on site, or a tech when the laptop in the truck dies.
Your scope. You just need a cheap one-page site. A template will do it for less.
Your budget. Price is the deciding factor. There's always someone cheaper, and sometimes that's genuinely the right call.
Your timeline. It has to be live next week and nobody in the office has an hour to spare.
Questions contractors actually ask.
How much does a website cost for an HVAC or plumbing company?
Will this actually make my phone ring?
Can AI answer calls without sounding like a robot?
Do you work with ServiceTitan, Housecall Pro, or Jobber?
How do I show up in more than one city?
We work a different market entirely. Can you still help?
Who do you work best with?
Brands and businesses I've built for
Work in a neighbouring field? I also help contractors doing project work and property managers, and the problems overlap more than you would think.
Let's keep those trucks rolling.
Whether you're in Orlando, Tampa, or somewhere in between, I help HVAC, plumbing, roofing, and electrical companies get found, get called, and win more of the jobs they're already qualified for. No tech headaches required.
No pressure, no pitch deck. Just an honest conversation about your goals.