Home services marketing and web design, so the job stops going to whoever answered first.
Every missed call is a lost job. Every competitor ranking above you is a customer you never hear from. I get HVAC, plumbing, roofing and electrical companies in Orlando, Tampa and Sarasota found in local search, and turn a website that just sits there into one that books work.
Your crew is ready to roll. Is the work coming in?
Home service companies are built on skill, hustle, and reputation. But the way you get found and win the job is where most hit a wall. Local search, lead capture, marketing, and your website are the gaps that quietly cost you work.
Missed Calls = Lost Jobs
When a homeowner's AC dies in July or a pipe bursts at 6am, they call the first company that answers. If you miss that call, or take 30 minutes to call back, that job goes to someone else. Every time.
Invisible When They Search
When someone Googles "AC repair near me" at 2am, they call whoever shows up first. If you're sitting on page two, you don't exist. Ranking in local search is the difference between a full schedule and a phone that doesn't ring.
Ad Money Down the Drain
You're boosting Facebook posts and running Google ads, but you can't tell what's working, what's wasted, or which calls came from where. Marketing without tracking is just guessing with your wallet open.
Poor Online Presence
Most home service websites look like they were built in 2012: slow, not mobile-friendly, and impossible to book from. Meanwhile, 97% of homeowners search online before hiring a contractor. Your website is either winning jobs or losing them.
From the first call to the five-star review. Technology that runs your operation.
AI Integration & Strategy
The job is usually won in the first two minutes. Your crew is on a roof. Your office manager is on the other line. So I build the thing that picks up. It gets the address and the problem, puts the call on the board, and texts a confirmation before your competitor's voicemail even beeps. It chases the quotes that went quiet, too. Nobody has time to do that by hand. More on how AI agents answer after hours and book the work.
Answers at 6am
When the pipe bursts
Text-back in seconds
Before they dial the next guy
Books against real slots
Not a callback promise
Chases cold quotes
Work you already estimated
Review requests, automatic
After the truck pulls away
One system, not five
Fewer subscriptions to cancel
Fractional CTO
Field software from a rep. A website from somebody else. Ads from a third company. None of them talk to each other, and you're paying three bills for tools that each know a piece of the customer. I sort out what's worth keeping. I get the pieces talking. And I'm reachable when a vendor starts making promises that sound too good. Read how fractional CTO works when you don't want a full-time tech person.
Which tools to keep
And which to cancel
Everything talking
Site, ads, and dispatch in sync
A second opinion
Before you sign anything
Numbers you believe
Cost per booked job, not clicks
Contracts reviewed
So you stop overpaying
Reachable when it matters
No salary, no benefits
Web Design & Custom Software
A homeowner on a cracked phone screen at 11pm doesn't want your company history. They want three things. That you cover their town. That you handle their problem. And how fast you can get there. So: click-to-call above everything, a real page for every city you serve, and photos of your own work instead of stock trucks. See what goes into web design and custom software for contractors.
Click-to-call first
Thumb-reachable on every screen
A page per town
Not a list of names in the footer
Loads on truck signal
Fast on a bad connection
Your work, your photos
Before and after beats stock
Emergency paths
For the 2am searches
Custom tools when needed
Estimators, portals, schedulers
A job leaks in three places.
Almost every job you lose goes out through one of three gaps, and none of them is your crew's fault. Working out which one costs you most is where I'd start.
Before the phone rings
A homeowner with a dead AC types "ac repair near me" and calls one of the first few results. Below that, the job was decided before you knew it existed.
Where you rank
For the search they actually type
Your Google profile
The thing they see before the site
A page per town
Not a footer full of city names
Reviews, recent
Recency beats volume here
In the first five minutes
Whoever answers first usually wins. Not the cheapest, not the best reviewed. The one who picks up.
6am voicemail
That job is already gone
A form nobody sees
Until the office opens
Instant text-back
Before they dial the next name
The address and problem
Captured while they're still talking
This is where call answering pays for itself, usually inside the first month.
After the quote goes out
Most quotes never get a yes or a no. They just go quiet, and nobody has time to chase them.
Sent and forgotten
By both of you
Waiting on a spouse
Or on financing
Comparing two others
Yours is still in the running
A sequence that runs itself
Three touches, no reminders
You already did the estimating. Winning back even a slice of that is the cheapest revenue in the business.
Every call answered, every job booked.
Get found, answer fast, and follow up without lifting a finger. What that looks like in a normal week:
Lead Capture
AI answers calls and messages while you're on a job
To First Response
New leads get a reply before they call the next guy
You Serve
Service-area pages built to rank where you work
On Autopilot
Review requests sent automatically after every job
A burst pipe won't wait for the office to open.
Four things to ask anyone.
Worth settling before we talk. Ask them of anyone you're considering, me included.
I don't use templates.
Designed from scratch, coded by hand. Every decision has a reason behind it. That part is non-negotiable.
I don't outsource.
The work happens here, at my desk. That's a limit as much as a promise, and it's why I turn down more than I take on.
You'll always get me.
Not an account manager. Not a different one next quarter. I build it, and I'm the one who picks up two years later.
You own all of it.
Domain, code, ad accounts, analytics. In your name from day one, and it stays that way if you ever leave.
How I work with home service companies.
Better you find out now than three calls in. The honest version of what I'm good for, and what I'm not.
Where I do my best work
Your phones. Calls come in while the crew is on a roof, and whoever answers first gets the job. Right now some of those are going to voicemail.
Your ranking. You're on page two for towns you serve, so homeowners never see you.
Your marketing. You're paying for ads and boosted posts without knowing which calls came from where.
Your software. You're paying for a stack of tools that don't talk to each other, or running it on paper and memory.
Your growth. You want to add trucks without adding office staff just to keep up with the phone.
Where I'm the wrong call
Your field software. You need ServiceTitan, Housecall Pro, or Jobber administered and supported. I build around those, I don't run them.
Your equipment. You need someone on site, or a tech when the laptop in the truck dies.
Your scope. You just need a cheap one-page site. A template will do it for less.
Your budget. Price is the deciding factor. There's always someone cheaper, and sometimes that's the right call.
Your timeline. It has to be live next week and nobody in the office has an hour to spare.
Answers for busy contractors.
How much does a website cost for an HVAC or plumbing company?
Will this make my phone ring?
Can AI answer calls without sounding like a robot?
Do you work with ServiceTitan, Housecall Pro, or Jobber?
How do I show up in more than one city?
We work a different market entirely. Can you still help?
Who do you work best with?
Brands and businesses I've built for
Work in a neighboring field? I also help contractors doing project work and property managers, and the problems overlap more than you would think.
Let's keep those trucks rolling.
Call me before you sign another contract. HVAC, plumbing, roofing and electrical, around Orlando, Tampa and Sarasota.
An honest conversation about your goals, and a straight answer either way.