Insurance agency SEO and web design, so prospects find you before the 1-800 number.
Florida's insurance market is unlike anywhere else, and shoppers here compare fast. I build the website, the marketing and the AI that get agencies in Orlando, Tampa and Sarasota found, catch every quote request the moment it lands, and stop renewals drifting away.
You write great policies. But are prospects finding you first?
Independent agencies live and die on new business and renewals. But getting found online, answering leads fast, and keeping clients from drifting to the 1-800 competitors is where most hit a wall. Local search, lead capture, marketing, and your website are the gaps quietly costing you policies.
Leads Go Cold Fast
A prospect fills out a quote form or calls, and if nobody gets back to them within minutes, they've already bought from the direct competitor who did. In insurance, the fastest response usually wins the policy.
Invisible When They Search
When someone Googles "home insurance Tampa" or "Florida flood coverage," they call whoever shows up first. If you're on page two, you don't exist. Local search is the difference between a full pipeline and a quiet phone.
Renewals Slipping Away
Renewals are your lifeblood, but proactive outreach falls off the second your team gets buried in new business and service requests. You can't keep, or cross-sell, the clients you don't have time to follow up with.
A Website That Doesn't Convert
A generic agency site sends Florida shoppers straight to an aggregator. If it's slow, hard to trust, or makes requesting a quote a chore, prospects bounce to the 1-800 competitor. Your website is either winning policies or losing them.
Technology that helps you write more policies and keep more clients.
AI Integration & Strategy
The carrier call center answers a quote request in ninety seconds, because that is the only thing it does. So I close that gap, without putting a machine anywhere near advice. It acknowledges immediately. It captures what needs covering. It gathers the details a quote requires. Then it gets a licensed person scheduled. It never recommends a product and never implies a price. More on how AI agents handle quote intake inside strict limits.
Answers in seconds
Not Monday morning
Captures a real quote
Details, not just a name
Renewal outreach
Before the policy lapses
Document chasing
The unglamorous part
Routes to a licensed person
For anything that matters
Never advises
Hard boundary, built in
Fractional CTO
Agencies inherit their technology. A management system chosen a decade ago. A rater bolted on. A website from a carrier program. A CRM nobody updates. Each holds part of the client and none of them agree. I work out what's worth keeping, connect what remains, and give you an answer on the next vendor pitch from somebody earning no commission on it. See how fractional CTO works when nobody on staff owns technology.
Which systems stay
And which cost you
Quote intake connected
Site to management system
Your book put to work
Cross-sell and retention
Cost per bound policy
Not form fills
Built to your constraints
Compliance stays yours
Senior help, part-time
No full-time hire
Web Design & Custom Software
Most agency sites are a carrier template with a logo swapped in, which is exactly why they lose to the national brands. What you have is local knowledge. The coverage questions specific to this state, this county, and the situations you handle every week. Pages built around that beat a polished national page for the searches that carry real intent. See what goes into web design and custom software for agencies and advisors.
Not a carrier template
A site that is yours
Local coverage questions
Where you win
Quote request that works
Short, clear, on a phone
Credible on first look
Trust decides this category
Built to advertising rules
Flagged before it ships
Custom tools when needed
Calculators, portals, intake
You lose to the call center on speed, not on quality.
Independent agents nearly always give better advice than a national call center. They just answer slower, and in this business the first useful response usually wins the policy.
The quote request is a race
Somebody shopping coverage fills in three or four forms in a sitting. The carriers behind them respond in minutes, because responding is all their call center does.
Minutes
Still comparing, still open
An hour
Two others already called
Between appointments
When your inbox gets checked
Two days
You're quoting somebody else's client
If your quote request waits in an inbox, you're competing for the people nobody else got to first. No amount of local expertise fixes a two-day gap.
Renewals get less attention than they earn
Every lapsed policy is revenue you already earned, walking out because nobody had capacity to make a call before the date.
Well before the deadline
Not the week of
In your voice
Not the carrier's
Every policy
Not the ones you remember
At no cost per client
It runs whether you do or not
This is usually the fastest measurable improvement available to an agency.
Where I stop, deliberately
Some of this is administrative and belongs on rails. The rest is regulated, and it stays with licensed people.
Quote intake
On rails
Renewal reminders
On rails
Recommending coverage
Licensed, yours
Comparing for a client
Licensed, yours
I build systems that hand those off rather than attempt them, and I'll say so plainly if asked otherwise.
Quotes out while they're still warm.
Get found, answer fast, and keep clients without lifting a finger. What changes day to day:
Quote requests captured the moment they come in, day or night
New leads get a reply before they buy from a competitor
Local pages built to rank everywhere your agency writes
Risk alerts so your team reaches out before clients drift
Before buying another lead, check who's coming up for renewal.
Four things to ask anyone.
Worth settling before we talk. Ask them of anyone you're considering, me included.
I don't use templates.
Designed from scratch, coded by hand. Every decision has a reason behind it. That part is non-negotiable.
I don't outsource.
The work happens here, at my desk. That's a limit as much as a promise, and it's why I turn down more than I take on.
You'll always get me.
Not an account manager. Not a different one next quarter. I build it, and I'm the one who picks up two years later.
You own all of it.
Domain, code, ad accounts, analytics. In your name from day one, and it stays that way if you ever leave.
How I work with insurance agencies.
Let me be direct about fit. Where I add the most for an agency or a brokerage, and where you're better served by somebody else.
Where I do my best work
Your quotes. A request comes in Friday evening and sits until Monday. The carrier's call center answered in ninety seconds.
Your renewals. Policies lapse quietly because nobody had time to reach out before the date.
Your ranking. The national brands and comparison sites sit above you for everything, and you're the one who knows the local market.
Your book. You're sitting on years of client data and using almost none of it to cross-sell or retain.
Your website. It looks like every other agency site and produces almost nothing.
Where I'm the wrong call
Your agency system. You need Applied Epic, AMS360, or EZLynx administered and supported. I build around those and feed them, I don't run them.
Your compliance. You need someone to own state insurance regulations, FINRA or SEC requirements, and advertising review. I build to those constraints, I don't sign off on them.
Your advice. You want AI recommending coverage or products to clients. I won't build that, and your regulator would agree.
Your budget. Price decides it. Somebody will always quote lower.
Your timeline. It needs to launch immediately with no time from anyone at the agency.
The questions I hear most often.
How much does an insurance agency website cost?
Will this comply with our state and carrier advertising rules?
Do you work with Applied Epic, AMS360, or EZLynx?
Can AI answer quote requests without giving advice?
How do we compete with the national brands outranking us?
Our agency is outside Florida. Does that rule us out?
Who do you work best with?
Brands and businesses I've built for
Work in a neighboring field? I also help accounting and bookkeeping firms and law firms, and the problems overlap more than you would think.
Speed, or the 1-800 number.
Tell me how long a quote request waits before somebody sees it. That number is usually the whole problem. Agencies around Orlando, Tampa and Sarasota.
An honest conversation about your goals, and a straight answer either way.