Web design and AI for law firms, so you practice law and not IT management.
Firms are under more pressure than ever. Clients want faster answers, and every competitor down the street is picking up new tools. I help law firms across Orlando and Tampa with the things that actually bring in cases: a website that earns trust, marketing and SEO that get you found, and AI intake that captures new matters around the clock. When you need a custom tool no software sells, I build that too. No jargon, no headaches.
Billable hours are finite. Efficiency multiplies them.
The legal profession runs on time, and too much of it gets swallowed by work that doesn't need a law degree. These bottlenecks aren't just inconvenient. They're capping your revenue and burning out your team.
Associates Are Buried in Research
Your lawyers spend 30-40% of their time digging through case law, statutes, and regulatory guidance. That work needs to happen, but the initial research and synthesis can happen way faster with the right tools.
Prospects Go Cold During Intake
Someone calls asking for representation and then waits days to hear back. By the time your intake coordinator follows up, they've already hired someone else. And the whole process (conflict checks, fee agreements, document collection) takes forever.
Documents Are Everywhere
Contracts in email, pleadings on shared drives, discovery scattered across folders, correspondence in filing cabinets. Your team spends half their day hunting for the right document instead of using it.
Your Competitors Are Pulling Ahead
Firms down the street are investing in tech. Faster intake, better client portals, AI research tools. The gap is closing fast, and firms that don't modernize risk becoming the ones prospects don't choose.
I bring the tech strategy. You focus on practicing law.
AI Integration & Strategy
Somebody with an urgent matter contacts three firms and retains whoever engages first. AI closes that gap without putting a machine anywhere near legal advice. It acknowledges the enquiry immediately, captures what happened and how urgent it is, checks the matter type against what you actually take, and routes it to the right person. Anything approaching advice goes straight to a human by design. More on how AI agents handle intake inside strict boundaries.
Answers immediately
The nine-at-night enquiry
Captures the matter
Facts, urgency, jurisdiction
Screens the wrong work
Before it reaches intake
Routes by practice area
To whoever owns that work
Never gives advice
Hard boundary, built in
Feeds your case system
Where the matter belongs
Fractional CTO
Firms tend to buy technology the way they inherit it: a case management system chosen years ago, a website from a legal marketing vendor, and a billing tool nobody likes. Each holds part of the picture and none of them agree. I work out what to keep, connect what's left, and give you an answer on the next pitch that isn't coming from the company selling it. Here's how fractional CTO works for a firm without a technology partner.
Which systems stay
And which are costing you
Intake connected
Site to case management
Cost per signed matter
Not leads and impressions
Confidentiality respected
Built into how data moves
Vendor pitches assessed
By someone not selling
Senior help, part-time
No full-time hire
Web Design & Custom Software
A firm's website has a harder job than most: look credible enough to be trusted with something serious, and be specific enough to attract the right matters and repel the wrong ones. Vague practice area pages do neither. Being clear about what you take, where you take it, and what happens next filters your pipeline before anyone at the firm spends time on it. See what goes into web design and custom software for firms.
Practice pages with substance
Specific beats comprehensive
Filters the wrong matters
Saying no on the page
Intake that isn't a form
Captured, routed, acknowledged
Credible on a phone
Where most enquiries start
Built to bar rules
Flagged before it ships
Custom tools when needed
Portals, calculators, questionnaires
The firm that answers first usually gets the matter.
Legal buying looks deliberate from the inside and is anything but. Someone in trouble contacts three firms in ten minutes and retains whoever engages first and sounds like they understand the problem.
Speed beats reputation more often than firms think
A prospect with an urgent matter is not weighing your credentials against the firm down the street. They are waiting for somebody to respond. Research on inbound lead response has said the same thing for years across every industry: the first meaningful reply wins a disproportionate share. Most firms lose on this before anyone reads their bio page.
The wrong cases cost you twice
A site that ranks for everything brings in matters outside your practice area, and each one burns intake time you don't get back. Writing pages that are specific about what you take, and honest about what you don't, filters the pipeline before it reaches a person. Saying no on the page is cheaper than saying no on the phone.
Intake is a system, not a form
Most firm sites end at a contact form pointed at an inbox. Capture the matter type and the urgency, acknowledge immediately so the person knows they've been heard, route it to whoever handles that work, and follow up if nobody responds. None of that requires a bigger team, and it's usually the difference between a full calendar and a quiet one.
What it looks like when the tech finally works for you.
Get found, answer fast, and never let a new matter slip. Here's what that looks like day to day.
Intake Coverage
AI captures new matters while you're in court
Not Days
Prospects hear back before they call another firm
You Practice
SEO pages built to rank for the cases you want
Not Rented
Custom tools instead of another subscription
Am I the right person for your firm?
You'd work this out eventually, so here it is now: what I'm genuinely good for, and what I'm not.
Where I do my best work
Your intake. Someone with a real matter fills in the form at nine at night, and nobody sees it until Tuesday. By then they've retained the firm that called back first.
Your ranking. The big advertisers and directories sit above you for the practice areas you actually want.
Your mix. You're getting calls, but they're the wrong matters. The site is attracting work you don't want to take.
Your marketing. You're spending real money without knowing which of it produced a signed engagement.
Your website. It looks respectable and produces almost nothing.
Where I'm the wrong call
Your case software. You need Clio, MyCase, or PracticePanther administered and supported. I build around those and feed them, I don't run them.
Your ethics. You need someone to own bar advertising rules and conflicts screening. I build to those constraints, I don't sign off on them.
Your discovery. You need e-discovery, document review, or litigation support. That's a different specialty and I'll refer you to it.
Your budget. You're choosing on rate alone. Somebody will always quote lower than me.
Your timeline. It has to ship against a deadline nobody at the firm can actually support.
Questions firm owners actually ask.
How much does a law firm website cost?
Will this comply with bar advertising rules?
Do you work with Clio, MyCase, or PracticePanther?
Can AI handle intake without giving legal advice?
How do we compete with the firms running huge ad budgets?
Our firm isn't local to you. Does that matter?
Who do you work best with?
Brands and businesses I've built for
Work in a neighbouring field? I also help accounting firms and insurance agencies, and the problems overlap more than you would think.
Your firm deserves better technology.
I work with law firms across Orlando and Tampa to bring in more cases: a site that earns trust, marketing and SEO that get you found, and AI that captures every new matter. Let's figure out where to start.
No pressure, no pitch deck. Just an honest conversation about your goals.