Law firm SEO and web design, so you practice law and not IT management.
Clients want faster answers, and the firm that replies first usually gets the case. I build the website, the marketing and the AI intake that get law firms in Orlando, Tampa and Sarasota found, and capture new matters around the clock.
Billable hours are finite. Efficiency multiplies them.
The legal profession runs on time, and too much of it gets swallowed by work that doesn't need a law degree. These bottlenecks aren't just inconvenient. They're capping your revenue and burning out your team.
Associates Are Buried in Research
Your lawyers spend 30-40% of their time digging through case law, statutes, and regulatory guidance. That work needs to happen, but the initial research and synthesis can happen way faster with the right tools.
Prospects Go Cold During Intake
Someone calls asking for representation and then waits days to hear back. By the time your intake coordinator follows up, they've already hired someone else. And the whole process (conflict checks, fee agreements, document collection) takes forever.
Documents Are Everywhere
Contracts in email, pleadings on shared drives, discovery scattered across folders, correspondence in filing cabinets. Your team spends half their day hunting for the right document instead of using it.
Your Competitors Are Pulling Ahead
Firms down the street are investing in tech. Faster intake, better client portals, AI research tools. The gap is closing fast, and firms that don't modernize risk becoming the ones prospects don't choose.
I bring the tech strategy. You focus on practicing law.
AI Integration & Strategy
Somebody with an urgent matter contacts three firms and retains whoever engages first. So I close that gap, without putting a machine anywhere near legal advice. It acknowledges the inquiry immediately. It captures what happened and how urgent it is. It checks the matter type against what you actually take. Then it routes it to the right person. Anything approaching advice goes straight to a human, by design. More on how AI agents handle intake inside strict boundaries.
Answers immediately
The nine-at-night inquiry
Captures the matter
Facts, urgency, jurisdiction
Screens the wrong work
Before it reaches intake
Routes by practice area
To whoever owns that work
Never gives advice
Hard boundary, built in
Feeds your case system
Where the matter belongs
Fractional CTO
Firms buy technology the way they inherit it. A case management system chosen years ago. A website from a legal marketing vendor. A billing tool nobody likes. Each holds part of the picture and none of them agree. I work out what to keep, connect what's left, and give you an answer on the next pitch that isn't coming from the company selling it. That's how fractional CTO works for a firm without a technology partner.
Which systems stay
And which are costing you
Intake connected
Site to case management
Cost per signed matter
Not leads and impressions
Confidentiality respected
Built into how data moves
Vendor pitches assessed
By someone not selling
Senior help, part-time
No full-time hire
Web Design & Custom Software
A firm's website has a harder job than most. It has to look credible enough to be trusted with something serious, and be specific enough to attract the right matters and repel the wrong ones. Vague practice area pages do neither. Say what you take, where you take it, and what happens next, and the pipeline filters itself before anyone at the firm spends time on it. See what goes into web design and custom software for firms.
Practice pages with substance
Specific beats comprehensive
Filters the wrong matters
Saying no on the page
Intake that isn't a form
Captured, routed, acknowledged
Credible on a phone
Where most inquiries start
Built to bar rules
Flagged before it ships
Custom tools when needed
Portals, calculators, questionnaires
The firm that answers first usually gets the matter.
Legal buying looks deliberate from the inside and is anything but. Someone in trouble contacts three firms in ten minutes and retains whoever engages first and sounds like they understand the problem.
Speed beats reputation more often than firms think
A prospect with an urgent matter is not weighing your credentials against the firm down the street. They are waiting for somebody to respond.
Ten minutes
Three firms contacted
First real reply
Takes a disproportionate share
Your bio page
Read after they've decided
A day later
The matter is signed elsewhere
Most firms lose this before anyone reads a word about their credentials.
The wrong cases cost you twice
A site that ranks for everything brings in matters outside your practice area, and each one burns intake time you don't get back.
What you take
Said specifically
What you don't
Said just as plainly
Where you practice
And where you don't
What it typically involves
So they self-select
Saying no on the page is a great deal cheaper than saying no on the phone.
Intake is a system, not a form
Most firm sites end at a contact form pointed at an inbox. That is where the matter goes quiet.
Capture the matter type
And the urgency with it
Acknowledge immediately
So they know they were heard
Route it
To whoever handles that work
Chase it
If nobody has responded
None of that needs a bigger team, and it is usually the difference between a full calendar and a quiet one.
Matters captured while you're in court.
Get found, answer fast, and never let a new matter slip. In practice, week to week:
Intake Coverage
AI captures new matters while you're in court
Not Days
Prospects hear back before they call another firm
You Practice
SEO pages built to rank for the cases you want
Not Rented
Custom tools instead of another subscription
It's cheaper to turn a matter down on the page than on the phone.
Four things to ask anyone.
Worth settling before we talk. Ask them of anyone you're considering, me included.
I don't use templates.
Designed from scratch, coded by hand. Every decision has a reason behind it. That part is non-negotiable.
I don't outsource.
The work happens here, at my desk. That's a limit as much as a promise, and it's why I turn down more than I take on.
You'll always get me.
Not an account manager. Not a different one next quarter. I build it, and I'm the one who picks up two years later.
You own all of it.
Domain, code, ad accounts, analytics. In your name from day one, and it stays that way if you ever leave.
How I work with law firms.
You'll find this out anyway, so here it is: where I help a firm, and where I don't.
Where I do my best work
Your intake. Someone with a real matter fills in the form at nine at night, and nobody sees it until Tuesday. By then they've retained the firm that called back first.
Your ranking. The big advertisers and directories sit above you for the practice areas you want.
Your mix. You're getting calls, but they're the wrong matters. The site is attracting work you don't want to take.
Your marketing. You're spending real money without knowing which of it produced a signed engagement.
Your website. It looks respectable and produces almost nothing.
Where I'm the wrong call
Your case software. You need Clio, MyCase, or PracticePanther administered and supported. I build around those and feed them, I don't run them.
Your ethics. You need someone to own bar advertising rules and conflicts screening. I build to those constraints, I don't sign off on them.
Your discovery. You need e-discovery, document review, or litigation support. That's a different specialty and I'll refer you to it.
Your budget. You're choosing on rate alone. Somebody will always quote lower than me.
Your timeline. It has to ship against a deadline nobody at the firm can support.
Straight answers for firm owners.
How much does a law firm website cost?
Will this comply with bar advertising rules?
Do you work with Clio, MyCase, or PracticePanther?
Can AI handle intake without giving legal advice?
How do we compete with the firms running huge ad budgets?
Our firm isn't local to you. Does that matter?
Who do you work best with?
Brands and businesses I've built for
Work in a neighboring field? I also help accounting firms and insurance agencies, and the problems overlap more than you would think.
The matter goes to whoever answers.
Tell me how long an inquiry waits before a person sees it. Firms around Orlando, Tampa and Sarasota.
An honest conversation about your goals, and a straight answer either way.