Manufacturing website design and marketing. You build the product, I'll build the pipeline that sells it.
Most manufacturers have a website that just sits there and a pile of marketing tools that don't talk to each other. I handle the web, the marketing, the SEO, and the AI, then wire it all into your CRM and your dealer network, so you can focus on what you actually build. Plenty of the shops I work with are nowhere near Florida. The local ones are usually somewhere along the corridor from Orlando to Tampa.
Your product is dialed in. Is your pipeline?
Manufacturers win on quality, engineering, and reputation. But getting found, capturing buyer and dealer interest, and turning it into orders is where the tech falls short. Your website, your marketing, and your lead pipeline are the gaps quietly costing you sales.
A Brochure That Just Sits There
Your site looks fine, but it doesn't capture leads, feed your dealers, or give your sales team anything to work with. For a manufacturer, that's showroom traffic walking right back out the door.
Buyers Can't Find You
When a buyer or a dealer searches for what you make, you're nowhere on page one. The distributor who ranks above you gets the call, the spec, and the order, and you never even knew they were looking.
Marketing You Can't Measure
You're running Google and Facebook ads, sending emails, and paying for tools, but you can't tell what's driving inquiries and what's burning budget. Clean tracking is the line between marketing and guessing.
Leads That Leak
An inquiry comes in through the site, and then what? With no system to capture it, route it to the right dealer or rep, and follow up, leads go cold while your competitor has already called back.
From the first search to the signed order. The tech that connects buyers, dealers, and you.
AI Integration & Strategy
Manufacturing runs on quoting, spec questions, and follow-up, and all three eat sales time. AI can take the first pass at an RFQ, pull the right spec sheet for the product someone is asking about, answer the dimensional questions that arrive at midnight, and keep a dealer inquiry warm until a person picks it up. Done properly it replaces two or three of the subscriptions you already pay for and never loses a thread. More on how AI agents handle quoting and inbound spec questions.
RFQ triage
Sorted before sales opens it
Spec sheets on demand
The right revision, every time
Dealer inquiry routing
To the rep who owns that territory
After-hours coverage
Buyers research at 11pm
Quote follow-up
The ones that go quiet
One system, not four
Fewer seats to license
Fractional CTO
Most manufacturers have an ERP that runs the plant, a CRM nobody updates, and a website that talks to neither. Nobody owns the space between them. That's the seat I fill: deciding what's worth buying, making the systems you already own actually exchange data, and telling you plainly when a vendor is selling you a module you don't need. Here's how fractional CTO engagements work in practice.
Systems that connect
Site, CRM, and ERP in step
Straight vendor answers
Before you sign the renewal
Build or buy calls
Made with real numbers
A roadmap in plain English
Something you can show the board
Data you can trust
One number, not three versions
Senior help, part-time
No executive salary attached
Web Design & Custom Software
A manufacturer's site has two jobs most sites never do: convince an end buyer that the product is right, and give a dealer or rep everything they need to close it. That means real product pages, downloadable specs and CAD, a locator that finds the nearest dealer, and inquiries that reach a person instead of an inbox. When the software you need doesn't exist off the shelf, I build it. See what goes into web design and custom software for manufacturers.
Product pages that sell
Specs, options, and applications
Spec and CAD downloads
Gated when it's worth a lead
Dealer locator
By territory, not a PDF list
Inquiries that get routed
Straight to the right rep
Built for industrial search
The terms buyers actually type
Custom tools when needed
Configurators, portals, calculators
Where AI actually earns its place on a shop floor.
Most of the AI pitched to manufacturers is either a science project or a rebranded chatbot. The useful version is quieter than that. It takes the repetitive, judgment-light work off people who have better things to do, and it usually lives on the sales and quoting side long before it touches the plant.
Quoting and RFQs, triaged before a person opens them
An RFQ lands, and instead of sitting in an inbox until someone has a spare hour, it gets read, sorted, matched to the right product line, and drafted into a first-pass response. A person still approves it. They just start from something instead of from nothing, and the buyer hears back the same day rather than the same week.
The spec question answered at midnight
Buyers research when they can, which is rarely during your business hours. An AI that actually knows your catalog, your tolerances, your configurations, can answer the dimensional question or pull the right spec sheet at eleven at night, capture who was asking, and hand a warm lead to sales in the morning. Done right, it replaces two or three of the subscriptions you already pay for.
Where I draw the line
I don't put AI in charge of anything that decides how a part gets made, and I'd push back if you asked me to. Production scheduling, quality decisions, machine control: that stays with the people and the systems that run your floor. I build around your ERP and MES and feed them, I don't hand them to a model. AI belongs on the paperwork, not the process.
More on how AI agents handle quoting and inbound spec questions, or how a fractional CTO engagement decides what's worth building versus buying.
Your site has two audiences. Most only serve one.
If you sell through dealers, reps, or distributors, your website is doing two different jobs at once. Miss either one and the whole thing underperforms, no matter how good it looks.
The buyer, who wants to fall in love
They're comparing you to two or three others, usually at night, usually on a phone. They want to see the product properly: real photography, the actual specs, the configurations, what makes yours different. Then they want an obvious way to raise their hand. A PDF catalog from 2019 and a generic contact form loses this person quietly, and you never find out they were there.
The dealer, who has to close them
Your dealer doesn't need marketing copy. They need the lead, fast, with enough context to make the call worth taking: what the buyer looked at, what they configured, where they are. A lead that arrives as a bare name and email is a lead your dealer deprioritizes, and that reflects on you, not on them.
Connecting the two is the actual work
A dealer locator that knows territories. Lead routing that sends the right inquiry to the right partner. Configuration details that travel with the lead into your CRM. That's the difference between a website that markets and a website that sells, and it's most of what I do for manufacturers.
"Vanquish created our EdgeWater Boats website. Amazing work. Has a keen eye for design, the tech guru that's needed, far spectrum of skills from web dev, SEO, layout, and more. No matter the size of the project, he will elevate any business."
Chris Balough
EdgeWater Boats
I built the EdgeWater digital platform and wired the Aimbase CRM by Rollick into a pipeline that carries online boat shoppers straight to the right dealer. You can read the full EdgeWater Boats case study for how it came together. I've done the same kind of work for other manufacturers, including Menagerie Drapery Hardware, a name that anchored its category for decades.
If you build boats or sell through a dealer network, the marine page covers that world specifically, and dealers and repair shops have their own.
What it looks like when the tech finally pulls its weight.
Get found, capture every inquiry, and route it where it needs to go. Here's what that means day to day.
Inquiry Response
AI answers buyers and dealers around the clock
Buyers & Dealers
One site that serves both audiences, not just one
Web to CRM
Every lead captured and routed, none lost in an inbox
Every Dollar
Know what drives inquiries and what wastes budget
Am I the right person for your shop?
I'd rather tell you now than three calls in. Here's where I do my best work, and where you're better off calling someone else.
Where I do my best work
Your dealers. Your site has to serve the channel and the end buyer at once. Right now it does neither, and the dealer takes the blame.
Your website. It looks fine and produces almost nothing, and nobody can tell you why.
Your marketing. You're spending on ads and email without knowing which half creates inquiries.
Your software. Off-the-shelf doesn't match how you sell, so you've stacked workarounds on workarounds.
Your vendors. You want one person handling web, marketing, and AI instead of coordinating three.
Where I'm the wrong call
Your IT. You need someone on site, or a helpdesk to call when a workstation dies. That's real work, it just isn't mine.
Your ERP. You need it supported and maintained. I build around those systems, I don't run them.
Your scope. You just need a one-page brochure. A template will do it for less.
Your budget. You're shopping on price. I'm not the cheapest and never will be.
Your timeline. You need it live next week with no time from your team.
Questions manufacturers actually ask.
Can AI actually help a manufacturer, or is it hype?
How much does a manufacturing website cost?
Our website looks fine, it just doesn't bring in leads. What actually changes that?
We sell through dealers. How should our website handle that?
Do you work with our existing CRM, or do we have to switch?
Can AI actually replace some of the software we pay for?
We're not in Florida. Does that matter?
Who do you work best with?
Brands and businesses I've built for
Work in a neighbouring field? I also help boat builders and dealers and contractors, and the problems overlap more than you would think.
Let's turn your website into a sales channel.
Whether you sell direct, through dealers, or both, I help manufacturers get found, capture every inquiry, and connect it all to the systems you already run. No tech headaches required.
No pressure, no pitch deck. Just an honest conversation about your goals.