Smooth out the seasons. Scale your operation.
I work with marinas, boat dealers, charter operators, and outdoor recreation businesses in the Orlando and Tampa area. I build the tech you need to handle seasonal ups and downs, track inventory without manual work, and fill your calendar with bookings.
The headwinds holding your business back.
You're running a marine business, not a software company. Generic tools weren't built for the way you actually work.
Seasonal Revenue Swings
Summer you're slammed, winter you're watching cash flow dry up. Without predictive planning, you're constantly stressed about how to keep the business running through the slow season.
Inventory Complexity
You've got boats, parts, accessories, and service gear spread across multiple locations. Tracking it manually means you're constantly overbought on slow-moving stuff and out of stock on what your techs need right now.
Booking Coordination
Charters, rentals, slip reservations, and service appointments coming in through phone calls, emails, and walk-ins. You've had double-bookings before, and each missed reservation costs you money and customer trust.
Weather Disruptions
Tropical storms, afternoon thunderstorms, and rough seas force cancellations with no notice. When you're scrambling to call customers and rebook slots manually, that lost revenue adds up fast.
Technology built for life on the water, not just behind a desk.
AI Integration & Strategy
I set up AI tools that handle the forecasting and planning work that bogs you down. Better inventory predictions, smarter scheduling, less guesswork about seasonal demand.
- Inventory demand forecasting by season, model & region
- Automated charter & rental scheduling with conflict detection
- AI-powered parts lookup & service quote generation
- Weather-integrated scheduling & automatic rebooking
- Customer lifetime value modeling & targeted remarketing
Fractional CTO
You're using different tools for different jobs. I connect your marina management, POS, booking, and service systems so they actually talk to each other instead of creating extra work.
- Marina management software evaluation (Dockwa, MarinaOffice)
- POS & inventory system integration across departments
- Online booking platform selection & implementation
- Fleet tracking & maintenance scheduling systems
- Seasonal workforce & multi-location tech coordination
Web Design & Development
Your website should work as hard as you do. I build sites that show off your boats and gear, let people book charters or rentals without calling you, and handle service requests online.
- Boat & equipment inventory browsing with advanced filtering
- Online charter, rental & tour booking with instant confirmation
- Service request forms with photo upload for estimates
- Real-time marina slip availability & reservation system
- Local SEO landing pages (fishing charters, boat rentals, marina)
Here's what actually gets better.
When you get the right tools in place, you see real improvements in how much you make, how fast you work, and how customers experience your business.
Reduction in off-season revenue dip with predictive demand planning and targeted campaigns
Faster parts identification and service quoting with AI-powered lookup tools
More online bookings after implementing real-time availability and instant confirmation
Fewer weather-related cancellation losses with automated rebooking and credit workflows
Let's build the right tech stack for your marine business.
I work with marinas, boat dealerships, charter operations, and outdoor recreation companies in the Orlando and Tampa area. If you're ready to stop doing manual work and start scaling, let's talk.
No pressure, no pitch deck. Just an honest conversation about your goals.