Property management SEO and websites, for portfolios that grew faster than the admin.
Doors are easy to add. The maintenance requests at eleven at night are not, nor are the owner statements somebody rebuilds by hand every month. I build the AI, systems and websites that absorb that load for residential, HOA and short-term rental managers in Orlando, Tampa and Sarasota.
The doors scale. The admin doesn't.
Most property management operations break in the same predictable places, and none of them are about real estate. They are about how much unstructured work arrives per unit, and who is left holding it.
Maintenance Requests Arrive at All Hours
A tenant reports a leak at eleven at night. It lands in an inbox, a text thread, or a voicemail, and whether it gets handled quickly depends entirely on who happens to look. The slow ones become emergencies, and emergencies cost multiples.
Owner Reporting Is Rebuilt by Hand
Every month somebody exports, reformats and emails statements to owners one at a time. It takes days, it is the least interesting work in the business, and an owner who has to ask for an update is an owner already thinking about leaving.
Screening Volume Buries the Good Applicants
A listing goes up and forty inquiries arrive, most of them unqualified. Sorting them takes longer than showing the unit, and the strong applicant who applied on day one waits long enough to sign somewhere else.
Vacancies Get Marketed Late
Notice comes in, and the listing goes live once someone has time to write it, photograph it and post it everywhere. Each day of that lag is rent nobody collects, and it comes straight off the owner's return and your reputation.
Fewer things waiting on a person to notice them.
AI Integration & Strategy
Maintenance doesn't keep office hours, and neither does a guest whose door code stopped working. So I build the thing that answers the second a request lands. It captures the unit and the problem. It separates a genuine emergency from a Thursday work order. It writes the whole thing into your management system with the details attached. And it handles the questions your team answers fifty times a month. Anything needing a judgment about a person goes to a human, by design. More on how AI agents handle maintenance and tenant questions.
Answers at 2am
Leaks, lockouts, no cooling
Triages by severity
Emergency or Thursday work order
Writes the work order
Straight into your system
Handles repeat questions
Rent, pets, parking, lease dates
Sorts applications
Against criteria you set
No calls on people
Approvals stay with you
Fractional CTO
Most portfolios carry a management system, a syndication tool, a screening service, an accounting package, and for short-term rentals a channel manager on top. Each was the right answer the day it was bought. Together they overlap, disagree, and bill you every month whether you use them or not. I work out what earns its keep, connect what stays, and give you a straight read on the next vendor pitch from somebody with nothing to sell you. See how fractional CTO works for a portfolio without an IT department.
Which tools stay
And which bill for nothing
Systems that talk
Site, screening, accounting, PMS
Cost per new owner
Not clicks and impressions
Reporting on a schedule
Month-end stops eating a week
Vendor pitches assessed
By someone with no stake
Senior help, part-time
No full-time hire
Web Design & Custom Software
A property management site does two jobs for two audiences that want opposite things. Owners want fees, reporting, vacancy time, and proof you'll pick up the phone. Renters want the unit, the price, and the date it's free. Most sites do one badly and forget the other. Run short-term rentals and there's a third job: booking direct, so a platform stops taking a cut of guests you already earned. See what goes into web design and custom software for property managers and rental operators.
Owner pages that convert
Fees, reporting, vacancy time
Vacancies always current
Pulled from your system
Direct booking that works
Live rates and availability
Ranks where you operate
City and neighborhood level
Fast on a phone
Where every search starts
Custom tools when needed
Portals, applications, calculators
Fifty more units, twice the admin.
Add fifty units and the rent roll grows in a straight line. The maintenance calls, the owner questions, the applications and the month-end reporting don't. They grow faster, and they all land on the same two people.
Maintenance is a routing problem first
The fix is rarely what goes wrong. What goes wrong is that the request arrived by text at 2am, went to whoever happened to see it, and never got logged.
One front door
However they choose to send it
Answered on the spot
Unit, issue, and how bad
Sorted before anyone reads it
Thursday work order, or wake somebody
Logged either way
So nothing lives in a text thread
Plenty of what gets escalated shouldn't be. What should be escalated tends to get found late.
Month-end eats a week nobody bills for
Owner statements, rent rolls, variance notes, then the same three questions back from the same four owners. All of it already exists inside your management system.
Pulling it
Software work, not human work
Formatting it
The same way every month
Sending it on a schedule
Without anyone chasing
A portal that's current
Removes most of the questions
The emails asking for what the portal would have shown mostly stop arriving.
You're renting your guests, not earning them
Every stay booked through a platform costs a percentage and a relationship. The guest belongs to the channel, so the repeat stay goes back through it too.
Live availability
Yours, not a request form
Honest photos
The unit as it actually is
A reason to come back
Sent by you, not the channel
The guest details
Which the channel keeps otherwise
This isn't about switching the channels off. It's about them not owning all of it.
What changes when nothing waits on a person.
Requests get triaged, owners get their numbers, and vacancies get marketed the day notice lands. Day to day, it works like this.
Request Intake
Maintenance triaged the moment it comes in
Owner Reporting
Statements that build and send themselves
Vacancy Marketing
Listings live the day notice is given
Not Rented
Custom tools instead of another subscription
The tenant reported a drip. Now it's a flood.
Four things to ask anyone.
Worth settling before we talk. Ask them of anyone you're considering, me included.
I don't use templates.
Designed from scratch, coded by hand. Every decision has a reason behind it. That part is non-negotiable.
I don't outsource.
The work happens here, at my desk. That's a limit as much as a promise, and it's why I turn down more than I take on.
You'll always get me.
Not an account manager. Not a different one next quarter. I build it, and I'm the one who picks up two years later.
You own all of it.
Domain, code, ad accounts, analytics. In your name from day one, and it stays that way if you ever leave.
How I work with property managers.
Quicker to say it now than after two calls. Where I add real capacity to a portfolio, and where I'd point you elsewhere before you waste a call.
Where I do my best work
Your maintenance requests. A tenant texts one number, emails another, and leaves a voicemail on a third. Something gets missed, and you find out about it when it's a flood instead of a drip.
Your owner reports. Every month somebody exports the same numbers into the same template by hand, and two days disappear.
Your vacancies. Units sit. The listing goes out on the syndication feeds and your own website contributes nothing.
Your applications. The volume is high and the quality isn't. Most of the day goes to filtering people who were never going to qualify.
Your bookings. Airbnb and Vrbo own your guests, take their cut, and hand you a stranger every time. You'd rather they came back to you.
Where I'm the wrong call
Your management software. You need AppFolio, Buildium, Yardi, or Rent Manager administered and supported day to day. I build against those and push data into them; running them is somebody else's job.
Your short-term stack. Guesty or Hostaway needs configuring, watching, and fixing when a channel breaks at midnight. I connect to it. I don't operate it.
Your on-site work. Turnovers, inspections, showings, lockouts. I write software. I don't carry keys.
Your compliance. You want somebody to own fair housing language, HOA statute, or your county's short-term rental ordinance. I build to all three and flag what reads risky, but the sign-off stays yours.
Your budget. Price is the only number in the conversation. Someone will always beat mine, and you'll get exactly what that buys.
What property managers need to know.
How much does a property management website cost?
What can AI do for property management?
Do you work with AppFolio, Buildium, or Yardi?
We run vacation rentals. Can you build direct booking?
How do we win more owners, not just more tenants?
We're not in Orlando or Kissimmee. Does that matter?
Who do you work best with?
Brands and businesses I've built for
Work in a neighboring field? I also help real estate agents and teams and the contractors who service those units, and the problems overlap more than you would think.
More doors shouldn't mean more chaos.
Tell me how many units you manage and where the admin piles up. I'll tell you what's worth automating first.
An honest conversation about your goals, and a straight answer either way.