Real estate marketing and web design. The agent who responds first wins the client.
Your next deal is probably already in your database. Nobody has time to work it. I build the marketing, the local SEO and the AI that do, for agents and brokerages in Orlando, Tampa and Sarasota.
Speed wins in real estate. Is your tech keeping up?
Most brokerages and property management teams are still fighting with outdated tools. But if you've got the right technology behind you, you're closing deals faster, responding first, and scaling without the chaos.
Slow Lead Response
The first agent to respond wins. But most agents take 5+ hours. By then, the lead's already talking to someone else. Milliseconds matter in this game.
Scattered Listings & Data
Your listings are all over the place. MLS, Zillow, Realtor.com, your site, social media... updated manually. One stale listing or wrong price and you've lost credibility and deals.
Manual Tenant Screening
Hours per application. Credit checks, employment verification, reference calls. While you're doing that, good tenants are signing with someone who moved faster.
Market Analysis Overhead
Pulling comps. Analyzing trends. Hours of manual research. That's how agents end up guessing instead of selling with confidence and data.
I build tech that works as hard as you do. From lead to close.
AI Integration & Strategy
Whoever replies first gets the appointment. You can't be awake for all of it, so I build the thing that is. It answers in seconds. It knows which listing they were looking at. It finds out whether there's a house to sell and a lender lined up, then books on your real calendar. It works the four-year-old database nobody has time to touch. Valuations, negotiation, advice: still you. More on how AI agents answer leads and work your database.
Replies in seconds
At two in the morning too
Knows the listing
Not a generic auto-reply
Qualifies before you call
Timeline, financing, home to sell
Books on your calendar
Real times, no phone tag
Wakes up old contacts
The database you stopped working
No valuations, no advice
Licensed work stays with you
Fractional CTO
A six-agent team is paying for a CRM, an IDX plugin, a dialer, a texting tool, a transaction system, a video tool and two lead sources. Nobody knows which ones produce closings. So I go through the stack. Cut the dead weight. Connect what stays, so leads stop living in four places. Then I hand you a real number for what each source costs per deal, and tell you which ones to keep. See what fractional CTO looks like for a team without a tech person.
Cost per closing
Per source, not per lead
Systems connected
Site, CRM, calendar, campaigns
Subscriptions audited
Cancel what does nothing
Built to MLS and IDX rules
Your broker still owns them
A roadmap you can read
Priced, ordered, no jargon
Senior help, part-time
No full-time salary
Web Design & Custom Software
Most agent sites are a template, a headshot, and an IDX search that looks like everyone else's. No reason for Google to rank it. No reason for a buyer to pick you from it. What works is the opposite. The neighborhoods, the schools, the flood maps, the builders, the commutes, written properly. No portal can copy that, and it keeps producing after the ad budget stops. See what goes into web design and custom software for agents, teams, and property managers.
Neighborhood pages with substance
What locals ask
Listing pages that load fast
Most buyers arrive on a phone
IDX search done cleanly
Table stakes, not the strategy
Listing marketing on autopilot
Page, posts, and email at once
Owner and tenant portals
For the doors you manage
Custom tools when needed
Screening, intake, reporting
Zillow and Redfin found your buyer using your listing, then sold that buyer back to you.
That's the arrangement, stated plainly. They out-rank you for the address of a house you're representing, capture the person searching it, and resell them to an agent. Sometimes you. I'm the son of a lifelong real estate agent, so I've been hearing about this my whole life. It's why the three things below matter more here than in almost any other industry.
Speed to lead is measured in minutes
Leads rot fast in this business. Somebody is comparing four agents at eleven at night, and the first real reply gets the appointment. That's not an effort problem. You were at a closing. Or asleep. So I build the thing that answers when you can't.
Answers in seconds
Not thanks for reaching out
Qualifies first
A house to sell, or a lender lined up
Offers real times
Off your actual calendar
Then hands it over
Once it earns the interruption
The one asset a portal can't copy
Zillow knows the square footage. It doesn't know the neighborhood. You do, and that is the part worth publishing.
What the flood maps mean
In practice, not on the map
Which subdivision gets assessed
The special assessment, before it hits the listing
How a rezoning moved values
Two streets over, and by how much
What closing looks like here
With the lenders you actually use
Real intent, almost no competition. The portals can't fake it and the agent down the road hasn't bothered. Write it down properly and it's yours.
The seller side is the quieter half
Most agent marketing chases buyers, because buyers are where the portals fight. Sellers research differently. They take longer, they ask different questions, and the listing is worth more to you.
What it costs to sell
The first thing they work out
What to fix first
And what not to bother with
How long homes take here
Their street, not the metro average
What you actually sold
Recent, nearby, with real numbers
None of that is portal territory. It is slower to build and it brings in listings.
The lead answered before your competitor sees it.
When you get the tech right, everything changes. Faster responses. More deals. Less manual work.
To First Reply
AI answers new leads before they call the next agent
Applicant Screening
Applications screened and scored automatically
Follow-up
Sequences keep leads warm without you lifting a finger
On Your Site
IDX listings and local SEO keep house-hunters with you
Your listing is an ad for Zillow that you paid to run.
Four things to ask anyone.
Worth settling before we talk. Ask them of anyone you're considering, me included.
I don't use templates.
Designed from scratch, coded by hand. Every decision has a reason behind it. That part is non-negotiable.
I don't outsource.
The work happens here, at my desk. That's a limit as much as a promise, and it's why I turn down more than I take on.
You'll always get me.
Not an account manager. Not a different one next quarter. I build it, and I'm the one who picks up two years later.
You own all of it.
Domain, code, ad accounts, analytics. In your name from day one, and it stays that way if you ever leave.
How I work with agents and brokers.
Fit matters more than the pitch. Where I'm useful to an agent or a brokerage, and where you'd do better with somebody else.
Where I do my best work
Your speed to lead. An inquiry lands at 9:40 on a Sunday night. You see it Monday morning. By then they've already walked a house with the agent who texted back in four minutes, and no follow-up sequence in the world is going to undo that.
Your leads. The portal found a buyer by ranking for a listing you were paid to sell, then charged you to talk to that buyer. You're renting an audience you helped create.
Your local knowledge. You know which streets flood, which HOAs fight over paint colors, which builder cuts corners, and what a mile of difference does to a commute. None of that is on your website, and none of it is on Zillow either.
Your database. Eleven hundred past clients. Nobody's touched them since closing.
Your listings. Every new listing kicks off the same manual scramble: photos, description, single property page, social posts, an email blast, a flyer, all rebuilt by hand for a house that'll be under contract in eleven days.
Where I'm the wrong call
Your CRM. You want Follow Up Boss, kvCORE, or BoomTown administered, cleaned up, and supported day to day. I build against them and push good data into them. Operating them isn't the job I do.
Your property software. AppFolio and Buildium hold your ledgers, owner statements, and work orders. I'll connect things to them and build what they don't cover, but I won't be your administrator for them.
Your compliance. MLS display rules, IDX licensing, and Fair Housing language sit with your broker and your attorney. I build to them. I don't own them, and you shouldn't want a builder who claims otherwise.
Your prospecting. You need somebody dialing the leads. Hire an ISA. Different job, different person.
Your budget. You're stacking quotes and picking the low number. Somebody will always undercut me, and at that price you're buying a template with your headshot dropped in.
What agents and brokers want to know.
How much does a real estate website cost?
Do I need IDX or MLS search on my site?
Can AI respond to my leads?
Do you work with Follow Up Boss, kvCORE, or BoomTown?
Should I keep paying for Zillow leads?
I manage rentals, not sales. Is any of this different?
Who do you work best with?
Brands and businesses I've built for
Work in a neighboring field? I also help property managers and builders and contractors, and the problems overlap more than you would think.
One call. No pitch.
Twenty minutes and you'll know whether I'm any use to you. If I'm not, I'll say so and point you somewhere better. Agents, teams and brokerages across Orlando, Tampa and beyond.
An honest conversation about your goals, and a straight answer either way.