Senior living marketing and websites that put care first and paperwork last.
Your caregivers should be with residents and patients, not buried in screens and paperwork. I'm based in Orlando and work with senior care facilities and home health agencies across the Tampa Bay area. I help you deploy technology that simplifies operations, satisfies compliance, and gets your team back to what they do best.
The challenges keeping care providers up at night.
I see the same problems across facilities and agencies. You're managing complexity, compliance pressure, and a workforce that's burning out. Let me show you how technology solves this.
Scheduling Nightmares
Your team's juggling caregivers, clients, shifts, and locations across spreadsheets and whiteboards. It creates gaps in care, kills your budget with overtime, and burns out the staff you can't afford to lose.
Family Communication Gaps
Families want real-time updates. You're stuck with phone tag, missed calls, and inconsistent reporting that tanks trust and generates complaints. You can't scale personalized updates without burning your staff out.
Compliance Documentation
HIPAA, state licensing, EVV, care plan updates, incident reports. The paperwork never stops, and it's pulling your staff away from the people they're supposed to be caring for.
Staff Turnover Crisis
The industry runs on 60-80% annual turnover. You're trapped in hiring hell, your onboarding's a mess, and your best people are walking out the door because they're exhausted. Care quality suffers.
Three services to fix care operations.
AI Integration & Strategy
Families make this decision at night, in a hurry, usually after something has gone wrong. Nobody should reach a dead end at that moment. So I build the thing that answers. It confirms you cover the area and the level of care. It captures the situation in plain language. And it gets a real person booked to call back. Assessments, acuity and care planning stay with your team. Always. More on how AI agents answer at 11pm without pretending to be a coordinator.
Answers at 11pm
When families are deciding
Confirms coverage fast
Area and level of care
Books a real callback
With a person, promptly
Intake paperwork earlier
Less on the first visit
Family update reminders
The follow-through that builds trust
Never assesses needs
That goes to your team
Fractional CTO
Agencies here tend to run a care platform chosen for billing, a scheduling tool half the team ignores, and a website nobody has touched since launch. Add state licensure and HIPAA on top and most owners stop asking whether any of it fits. I work out what's worth keeping. I connect what's left. And I tell you where the real risk sits. That's how fractional CTO works for an agency without an IT department.
What's worth keeping
And what's just costing you
Systems connected
Site, intake, and care platform
Built to HIPAA and licensure
Ownership stays with you
Cost per admitted client
Not form fills
Vendor contracts reviewed
Before they renew
Senior help, part-time
No full-time hire
Web Design & Custom Software
Most sites in this sector are written to the person receiving care and decorated with photographs of gardens. The reader is almost always an adult child in another state with an afternoon to sort this out. She needs levels of care, coverage area, an honest sense of cost, and what happens in the first week. Answer those and you'll out-convert far prettier sites. See what goes into web design and custom software for senior care providers.
Written to the daughter
Not to the resident
Cost addressed honestly
The question nobody answers
Levels of care, clearly
What you do and don't provide
What the first week holds
Removes most of the fear
Readable under stress
Large type, plain language
Custom tools when needed
Assessments, portals, matching
The person searching is rarely the person receiving care.
Almost every senior care website is written to the resident. Almost every inquiry comes from a daughter in another state at eleven at night, and she is deciding under pressure, guilt, and a deadline.
Write to the adult child
She is not browsing. Something has happened, she is three hundred miles away, and she has an afternoon to work out what to do.
What level of care
In words she can act on
Whether you cover the area
Her parent's, not yours
What it costs
The question nobody answers
What day one looks like
The thing she's dreading
Warm photography and a mission statement answer none of that, which is why most sites in this sector convert badly.
The window is hours, not weeks
Families in a placement crisis contact several providers in one sitting and commit quickly, because the alternative is another night of worry.
Several contacted
In a single sitting
First to reply
Usually the one they choose
Sounding like a person
Matters more than the brochure
An inbox checked Monday
You're competing for leftovers
Whoever responds first and sounds like a person usually wins.
Where I stop, deliberately
Some of this is administrative and belongs on rails. The rest is clinical judgment and stays with your team.
Inquiries and scheduling
On rails
Intake paperwork
On rails
Needs assessment and acuity
Yours
Care planning
Yours
I build systems that hand those off rather than attempt them, and I'll say so plainly if you ask for the other thing.
Caregivers back with the people they care for.
Real improvements. Better care quality, staff that stays, families that trust you, and margins that look healthier.
Family updates sent automatically, no more phone tag
Scheduling that fills the gaps and curbs overtime
Notes and reports drafted so staff get back to care
After-hours inquiries answered while your team rests
They're choosing tomorrow's care from three hundred miles away.
Four things to ask anyone.
Worth settling before we talk. Ask them of anyone you're considering, me included.
I don't use templates.
Designed from scratch, coded by hand. Every decision has a reason behind it. That part is non-negotiable.
I don't outsource.
The work happens here, at my desk. That's a limit as much as a promise, and it's why I turn down more than I take on.
You'll always get me.
Not an account manager. Not a different one next quarter. I build it, and I'm the one who picks up two years later.
You own all of it.
Domain, code, ad accounts, analytics. In your name from day one, and it stays that way if you ever leave.
How I work with senior care agencies.
I'd tell you now instead of three calls in. Where I do my best work, and where you're better off calling someone else.
Where I do my best work
Your inquiries. Families call three or four providers in an afternoon, usually in a crisis, and go with whoever answered and sounded human.
Your audience. The person searching is usually the adult child, not the person receiving care, and most sites are written for the wrong one.
Your ranking. Referral directories and national chains sit above you for the searches families make.
Your admin. Scheduling, intake paperwork, and family updates eat hours that should go to coordinating care.
Your website. It's reassuring and produces almost nothing.
Where I'm the wrong call
Your care software. You need PointClickCare, MatrixCare, WellSky, or AlayaCare administered and supported. I build around those and feed them, I don't run them.
Your compliance. You need someone to own HIPAA policy and your state licensure requirements. I build to both, I don't own either.
Your care decisions. You want AI assessing needs, acuity, or care plans. I won't build that.
Your staffing. You need help recruiting or retaining caregivers. That's the industry's hardest problem and it isn't a technology one.
Your timeline. It has to be live immediately with no time from anyone at the agency.
What agency owners ask me first.
How much does a senior care website cost?
Should we really publish pricing?
Is this HIPAA compliant?
Do you work with PointClickCare or MatrixCare?
Can AI talk to families without it feeling cold?
Our agency serves a different region. Is that a problem?
Who do you work best with?
Brands and businesses I've built for
Work in a neighboring field? I also help medical practices and insurance agencies, and the problems overlap more than you would think.
Let's get your team back to care.
Tell me where the inquiries are going and I'll tell you what it's costing. Home health, assisted living and memory care, around Orlando and Tampa Bay.
An honest conversation about your goals, and a straight answer either way.