If they can't find you, nothing else matters.
A beautiful website that doesn't rank is a billboard in a closet. I make sure your site loads fast, ranks for the searches your customers actually make, and turns that visibility into revenue.
A beautiful site nobody finds is worthless. I make sure your site loads fast and ranks in search, because visibility drives revenue.
Your competitors aren't waiting for you to figure this out.
When someone in Orlando searches "dentist near me" or a Tampa homeowner looks for "AC repair," Google has to decide which businesses to show first. That decision comes down to two things: how well your site is built and how fast it loads. If you're losing on either front, you're handing leads to your competitors.
Most business owners don't realize their site has performance problems until they wonder why the phone stopped ringing. Bloated page builders, unoptimized images, missing meta tags, no structured data, broken internal links. These aren't cosmetic issues. They're revenue leaks.
And if your site was built with an AI website generator or a drag-and-drop tool? The code underneath is almost certainly bloated, the meta tags are generic, and the technical SEO foundation is nonexistent. Those tools get you online fast, but they don't get you found.
What I fix and optimize:
Core Web Vitals
LCP, INP, and CLS. The metrics Google uses to rank your site and measure user experience.
Technical SEO
Crawl errors, indexation gaps, duplicate content, canonical issues, and site architecture.
Local Search Optimization
Google Business Profile, local schema, city-level landing pages, and map pack strategy.
Site Speed
Image optimization, code splitting, lazy loading, caching, CDN setup, and server response times.
Structured Data
JSON-LD markup for rich snippets, FAQ results, service listings, and local business info.
Analytics & Tracking
GA4 setup, conversion tracking, Search Console monitoring, and dashboards that show real ROI.
AI can build you a website in a few minutes. It can't make Google care about it.
AI website builders are genuinely impressive. They produce clean-looking sites with decent mobile performance and professional layouts. That's not the problem. The problem is that your competitors have access to the same tools you do.
What AI does well
- Generates professional-looking layouts quickly
- Produces passable mobile-responsive designs
- Writes decent first-draft copy
- Gets you something online fast
Where AI falls short
- Generic meta tags with no keyword research behind them
- No internal linking strategy or topical authority
- Missing structured data and schema markup
- Same patterns and copy structure as every other AI site
- No understanding of your market or competitive landscape
What experience adds
- Keyword-researched meta tags targeting your actual market
- Strategic internal linking that builds topical authority
- Full JSON-LD schema that earns rich snippets
- Content architecture based on 20+ years of what converts
- A competitive edge your competitors can't replicate with a prompt
Everyone has access to AI now. The difference isn't the tool. It's knowing what to build, why to build it, and how to make it outperform every other AI-generated site in your market.
The full performance and SEO stack.
From server response times to search engine visibility. Every layer of your site's performance, addressed.
Core Web Vitals
Targeted improvements to LCP, INP, and CLS. These three metrics directly impact your Google rankings and how your site feels to visitors. I get them green.
Technical SEO Audits
Deep analysis of crawlability, indexation, site architecture, internal linking, canonical tags, robots directives, and everything else that affects how search engines see your site.
Local SEO & Map Pack
Google Business Profile optimization, local schema markup, city-specific landing pages, citation management, and strategies to dominate the local 3-pack in Orlando, Tampa, and Central Florida.
Structured Data (Schema)
JSON-LD markup for rich snippets, FAQ results, service listings, local business info, and breadcrumbs. Makes your search results stand out with stars, prices, and direct answers.
Site Speed Optimization
Image compression and modern formats, JavaScript and CSS optimization, lazy loading, resource hints, CDN configuration, and server-side caching. Every millisecond counts.
Analytics & Search Console
GA4 configuration, conversion tracking, custom event setup, Search Console monitoring, and reporting dashboards that show real business impact instead of vanity metrics.
What good performance actually looks like.
Google's Core Web Vitals are the standard. These are the targets I hit, consistently, across every site I build and optimize.
Largest Contentful Paint
Under 2.5s
How fast your main content loads. Over 2.5 seconds and you're losing both visitors and rankings. Most template sites clock in at 4+ seconds on mobile.
Interaction to Next Paint
Under 200ms
How responsive your site feels when someone taps a button or fills out a form. Slow interactions make your site feel broken, even if it looks fine.
Cumulative Layout Shift
Under 0.1
How stable your page layout is as it loads. When content jumps around, visitors get frustrated and Google takes notice. It hurts your rankings.
Beyond Core Web Vitals
Dominate local search in your market.
For service businesses in Orlando, Tampa, and across Central Florida, local SEO is where the highest-intent leads come from. When someone searches "near me," your business needs to be the one they find.
Google Business Profile
Full optimization of your GBP listing: categories, services, Q&A, photos, and posts. The foundation of local visibility.
Local Schema Markup
LocalBusiness, Service, and GeoCoordinates schema that tells Google exactly where you are and what you do.
City & Area Pages
Location-specific landing pages built around the neighborhoods and cities your customers search from. Not thin doorway pages. Real, useful content.
Review & Citation Strategy
Consistent NAP data across directories, review generation workflows, and reputation signals that boost your map pack ranking.
How I approach a performance audit.
A systematic process that uncovers what's holding your site back and fixes it in priority order.
Audit & Diagnose
I run a full technical audit: PageSpeed, Core Web Vitals, crawl analysis, Search Console data, and competitive benchmarking. You get a clear picture of where you stand and what's costing you traffic.
Prioritize & Plan
Not all fixes are equal. I rank every issue by revenue impact and implementation effort, then build a roadmap that tackles the highest-value problems first.
Fix & Optimize
I implement the fixes: code optimization, image compression, structured data, meta tags, internal linking, and everything else on the roadmap. Each change is tested before it goes live.
Monitor & Refine
Performance isn't a one-time project. I set up monitoring, track ranking changes, and continue optimizing based on real data. Your site keeps getting faster and more visible.
Audit & Diagnose
I run a full technical audit: PageSpeed, Core Web Vitals, crawl analysis, Search Console data, and competitive benchmarking. You get a clear picture of where you stand and what's costing you traffic.
Prioritize & Plan
Not all fixes are equal. I rank every issue by revenue impact and implementation effort, then build a roadmap that tackles the highest-value problems first.
Fix & Optimize
I implement the fixes: code optimization, image compression, structured data, meta tags, internal linking, and everything else on the roadmap. Each change is tested before it goes live.
Monitor & Refine
Performance isn't a one-time project. I set up monitoring, track ranking changes, and continue optimizing based on real data. Your site keeps getting faster and more visible.
Related services
Frequently asked questions.
What is technical SEO and why does it matter?
How long does it take to see results from SEO work?
What are Core Web Vitals?
Can an AI-built website rank well on Google?
Do you work with existing sites or only new builds?
What does a technical SEO audit include?
Ready to stop being invisible?
I'll audit your site's performance and SEO, identify the highest-impact fixes, and build a plan to get you ranking and converting. No generic recommendations. Real analysis specific to your business and your market.
No pressure, no pitch deck. Just an honest conversation about your goals.